The event technology glossary
69 terms an event organizer meets while buying software, each defined in one sentence, then explained in the room. Where a term names something event67 does not do, the entry says so.
Every term, A to Z
A
abstract management
Abstract management is the workflow for collecting research abstracts, routing them to reviewers, scoring them, and turning the accepted ones into a conference programme.
accessibility conformance report
An accessibility conformance report is a document stating, criterion by criterion, how a product measures against an accessibility standard such as WCAG, including where it falls short.
activated attendee
An activated attendee is a person who has both claimed their invitation and opened the event app. Importing them, sending the invitation, and registering without attending all fall short of it.
activation rate
Activation rate is the proportion of invited or expected attendees who claimed their invitation and opened the event app, expressed as a percentage.
agenda builder
An agenda builder is the organizer-side tool for constructing an event's programme — creating sessions, assigning times, rooms, tracks and speakers.
Apple Wallet pass
An Apple Wallet pass is a digital credential stored in the Wallet app on an iPhone, which the issuer can update remotely after the holder has added it.
attendee app
An attendee app is event software built for the people attending — schedule, networking and live interaction — that deliberately does not handle registration, ticketing or badging.
attendee directory
An attendee directory is a searchable list of the people attending an event, showing each person's profile to the extent that they have chosen to share it.
attendee engagement
Attendee engagement is the extent to which the people at an event actively participate — asking, answering, connecting and contributing — rather than only observing.
audience response system
An audience response system is any tool that collects input from an audience during a session and aggregates it in real time, whether through dedicated handsets or the attendees' own phones.
audit log
An audit log is a durable record of administrative actions in a system, capturing who performed each action, what it changed, and when.
B
badge scanning
Badge scanning is reading the code on an attendee's badge to record an event, which may be arrival at the venue, attendance at a session, or an exhibitor capturing a contact.
branded event app
A branded event app is an event app that carries the organizer's name, logo and colours rather than the vendor's, in at least the app's interior and at most its app store listing.
breakout session
A breakout session is a smaller session running in parallel with others, which attendees choose between rather than all attending together.
C
call for papers
A call for papers is a published, time-limited invitation for people to submit proposed talks, papers or sessions for a conference, which are then reviewed and selected.
CE credits
Continuing education credits are units of professional development that a licensed professional earns by attending accredited sessions, and must be able to evidence to a licensing body.
check-in
Check-in is the process of recording that an attendee has arrived at an event, usually by scanning a code on their badge or in their app against the guest list.
conference app
A conference app is a mobile and web application that gives the people attending a specific conference its schedule, its attendee list, its speakers and a way to take part in what is happening in the room.
content moderation
Content moderation at an event is the process of reviewing attendee-submitted content — photos, questions, profiles — and deciding what becomes visible to other attendees.
D
data residency
Data residency is the requirement that data be stored, and sometimes processed, within a specified country or region.
deep link
A deep link is a link that opens a specific screen inside an application — a particular session, post or thread — rather than the application's home screen.
dwell time
Dwell time is the length of time an attendee spends in a particular space, session or area of an event, used as a proxy for interest or value.
E
event analytics
Event analytics is the collection and interpretation of data about what attendees did at an event — which sessions they attended, what they engaged with, and who they met.
event app
An event app is software that carries one specific event for the people attending it — its schedule, its participants, its live interaction and its announcements.
event app adoption
Event app adoption is the share of an event's attendees who install or open the event app and use it during the event.
event budget
An event budget is the plan of an event's income and costs, most usefully structured to separate fixed costs from those that scale with the number of attendees.
event management software
Event management software is a platform that covers several stages of running an event in one product — typically registration and ticketing, onsite check-in and badging, an attendee app, and often exhibitor and sponsor tooling.
event networking
Event networking is the set of formats, spaces and tools an organizer designs so that attendees meet each other, rather than leaving it to chance.
event photo album
An event photo album is a shared collection of photographs from an event, contributed by attendees or organizers and viewable by everyone at that event.
event registration
Event registration is the process by which a person signs up to attend an event, providing their details and, for paid events, payment.
event ROI
Event ROI is the value an organization gets back from an event relative to what it cost, measured against the outcome the event was actually run to produce.
event ticketing
Event ticketing is the sale of admission to an event, covering ticket types, payment processing, confirmations and the delivery of a ticket that can be checked at the door.
event website
An event website is the web presence for a single event, which may be a public marketing site that sells attendance or a private attendee site carrying the programme.
exhibitor
An exhibitor is a company that pays for stand space at an event in order to meet attendees, usually with commercial targets attached to the number and quality of conversations.
G
GDPR
The General Data Protection Regulation is the European Union's data protection law, governing how personal data about people in the EU is collected, used, stored and deleted.
H
hybrid event
A hybrid event is one that serves an in-person audience and a remote audience simultaneously, with both intended as participants rather than one watching the other.
I
interactive floor plan
An interactive floor plan is a venue map inside an event app that attendees can tap and search, showing stands, rooms and facilities in their actual positions.
K
keynote
A keynote is a plenary session attended by the whole conference, usually opening or closing it, given by a speaker chosen to set the event's theme.
L
lead retrieval
Lead retrieval is the exhibitor-facing capability that converts a badge scan at a stand into a qualified contact record, typically with notes and a CRM export.
Live Activity
A Live Activity is an iOS feature that displays continuously updating information on the lock screen and Dynamic Island without the attendee opening the app.
live polling
Live polling is asking the audience a question during a session and displaying the aggregated answers to the room in real time.
live Q&A
Live Q&A is a queue of questions submitted by attendees during a session, which other attendees upvote and a moderator approves, replacing the floor microphone.
M
mobile event app
A mobile event app is a native iOS or Android application built for the attendees of a specific event, installed from an app store rather than opened in a browser.
multi-tenant
Multi-tenant software serves multiple separate organizations from one shared system, with each organization's data and users isolated from the others.
N
net promoter score
Net promoter score is a metric derived from a single question — how likely you are to recommend something on a scale of zero to ten — subtracting the share of low scorers from the share of high ones.
no-show rate
The no-show rate is the proportion of people who registered for an event and did not attend, expressed as a percentage of registrations.
O
offline mode
Offline mode is an event app's ability to keep working — showing the schedule, or capturing a scan — when the device has no network connection.
P
personal agenda
A personal agenda is an attendee's own shortlist of the sessions they intend to attend, saved from the event programme and shown as their schedule for the day.
post-event survey
A post-event survey is a questionnaire sent to attendees after an event to evaluate their overall experience and inform the next one.
push notification
A push notification is a message delivered to an attendee's phone from an event app, appearing on the lock screen whether or not the app is open.
R
repeat attendance
Repeat attendance is the proportion of an event's previous attendees who attend again, measured against the previous event's attendance.
RFP
A request for proposal is a written document sent to several vendors setting out requirements and asking each to respond in the same structure, so the responses can be scored against each other.
run of show
A run of show is a minute-by-minute operational script for an event, listing every cue, action and handover with exactly one named owner for each.
S
session attendance
Session attendance is the number of people who attended a particular session, most usefully expressed against that room's capacity.
session capacity
Session capacity is the maximum number of attendees who can attend a particular session, usually set by the room and enforced when attendees sign up.
session feedback
Session feedback is a rating and optional comment collected from attendees about one specific session, ideally at the end of that session rather than after the event.
session track
A track is a themed strand of sessions running in parallel with other strands through a conference, letting an attendee follow one subject through the day.
single sign-on
Single sign-on is an arrangement where a person signs in once with their organization's identity provider and gains access to other systems without a separate password.
speaker brief
A speaker brief is a document sent to a conference speaker covering their session details, the room and its equipment, timings, deadlines and how audience interaction will work.
sponsor activation
Sponsor activation is the set of things a sponsor does at an event to convert their sponsorship into contact with attendees, as distinct from the placements they purchased.
sponsor tier
A sponsor tier is a named, priced package of event assets offered to sponsors, usually with a limited number of places at the higher levels.
T
trade show
A trade show is an industry event built around an exhibition floor, where the organizer's revenue comes primarily from exhibitors buying space rather than from attendees buying tickets.
U
user-generated content
User-generated content at an event is any material contributed by attendees rather than by the organizer — photographs, questions, poll answers, profile details and messages.
W
waitlist
A waitlist is an ordered queue of attendees who wanted a place in a session that was already full, and who are moved into it when somebody releases a place.
walk-in
A walk-in is a person who arrives at an event without having registered in advance, and who therefore is not on the guest list at the check-in desk.
wayfinding
Wayfinding is the combination of signage, room naming, maps and directions that lets an attendee move through a venue without asking someone.
WCAG
The Web Content Accessibility Guidelines are the internationally used reference standard for making digital content usable by people with disabilities, organised into success criteria at levels A, AA and AAA.
white-label event app
A white-label event app is a vendor-built product sold with the vendor's own branding removed, so that the app an attendee installs appears to come from the organizer rather than from the software company.
workshop
A workshop is a hands-on, participatory session with a limited number of places, usually longer than a talk and requiring materials, equipment or a specific room layout.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Where these terms come up
The guides
The terms worth knowing first
Definitions are cheap. Being right is not.
Every entry that touches our own product says what event67 does and, where it applies, what it does not. The pricing page holds the same standard.