What an event app costs

Most vendors in this market will not tell you a price without a call. That is the single most useful fact about event app pricing, and it shapes everything below. Of the 44 products we track, fewer than half publish a figure on their own website. This guide collects the ones that do, dates every number, and shows what the same event costs under each of the four pricing models actually in use.

Every price here was loaded from the source shown on 3 September 2026. Vendors change pricing; check the linked page before you budget against it.

Companies named on this page, with the owner of each mark: Yapp (Yapp, Inc.), Swapcard (Swapcard), Nunify (Nunify Inc.), EventMobi (5Touch Solutions Inc.), Accelevents (Accelevents, Inc.), Bizzabo (Bizzabo, Inc.), Zuddl (Joyn Experiences Inc), Sched (sched.com), a trademark of Sched LLC, Eventee (eventee.co), a trademark of Eventee s.r.o., Stova (Stova), Personify A2Z Events (Personify), Cvent (Cvent Holding Corp.), Whova (Whova Inc.), vFairs (vFairs), Webex Events (Socio Labs Inc., part of Cisco’s Webex portfolio), Brella (Brella Ltd.), Map Your Show, Splash (splashthat.com), Momentus Technologies, Airmeet, Eventbrite (Eventbrite, Inc.).

The four pricing models

Before comparing numbers, work out which model you are being quoted. Two quotes under different models are not comparable, and the difference between them grows with the size of your event.

Model	How it bills	Cheap when	Expensive when
Per event, flat	One fee per event, any head count	Your event is large	Your event is small, or you run several
Per year, flat	Annual licence, unlimited or capped events	You run many events	You run one
Per attendee	A unit price per person	Your event is small	Your event is large and there is no ceiling
Per seat	A price per organizer login	Your team is small	Your team grows, or moderators need access

A per-seat model is the one that most often surprises buyers, because the number that drives the bill is the one nobody thinks to count in month one. Bizzabo’s published Event Experience OS plan is $499 per user per month billed annually with a three-user minimum, expressed on the same page as “starting at $17,999 per year” — the minimum seat count, not the event, sets the floor.

Published prices, September 2026

Only vendor-published figures are in the first table. Where a plan appears only in a software directory, it is in the second table and attributed to that directory, because a directory listing is not a published price.

From the vendor’s own pricing page

Each row reads as one claim: as published on that company’s pricing page on the date shown, that plan is listed at that figure on that billing basis.

Company	Plan	Listed at	Billing basis	Published on	Loaded
Yapp	Basic	$399	per year	Yapp’s pricing page	3 Sep 2026
Yapp	Core	$649	per year	Yapp’s pricing page	3 Sep 2026
Yapp	Team	$799	per year	Yapp’s pricing page	3 Sep 2026
Swapcard	Event Engagement Platform	Starting at $610	per year	Swapcard’s pricing page	3 Sep 2026
Nunify	Essential	$24	per month	Nunify’s pricing page	3 Sep 2026
Nunify	Engage	$99	per month	Nunify’s pricing page	3 Sep 2026
EventMobi	Per Event Pricing	Starts at $3,000	per event	EventMobi’s pricing page	3 Sep 2026
EventMobi	Per Year Pricing	Starts at $8,900	per year	EventMobi’s pricing page	3 Sep 2026
Accelevents	Professional	Starting from $7,500	one event	Accelevents’ pricing page	3 Sep 2026
Accelevents	Business	Starting from $13,500	unlimited events	Accelevents’ pricing page	3 Sep 2026
Bizzabo	Event Experience OS	$499 per user, three-user minimum	per month, billed annually	Bizzabo’s pricing page	3 Sep 2026
Zuddl	Entry point	Starts at $10,000	per year, two organizers	Zuddl’s pricing page	3 Sep 2026
Sched	Launch	Starting at $600	per event, at 250 attendees	Sched’s pricing page	3 Sep 2026
Sched	Boost	Starting at $1500	per event, at 250 attendees	Sched’s pricing page	3 Sep 2026
Sched	Ultra	Starting at $2250	per event, at 250 attendees	Sched’s pricing page	3 Sep 2026
event67	Event Pass	$5 over 50 activated attendees, ceiling $4,750	per event	our pricing page	—

Each of these companies may change its pricing at any time. Check the company’s own pricing page, linked in the row, for current figures before you budget against any number here.

Listed by a directory, not by the vendor

A directory listing is not a published price, so these are attributed to the directory that carries them rather than presented as the vendor’s own figure.

Company	Plan	Listed at	Where it is listed	Loaded
Eventee	Signature, single event	$2,499	Capterra	3 Sep 2026
Eventee	Business, annual	$4,999	Capterra	3 Sep 2026
Stova	Starting price	$10,000 per year	Software Advice	3 Sep 2026
Personify A2Z Events	Starting price	$3,500 per year	Software Advice	3 Sep 2026

These are second-hand and should be treated as an indication of the band, not as a quote. Directory data can also be wrong outright: Capterra and Software Advice have both carried a $0.01-per-year figure for Map Your Show, which is a placeholder rather than a price.

Vendors that publish no price

As at 3 September 2026, Cvent, Whova, vFairs, Webex Events, Brella, Map Your Show, Splash (splashthat.com) and Momentus Technologies do not publish list pricing on their own sites and direct buyers to request a quote. That is a legitimate commercial choice. It is also a scheduling fact: budget two to three weeks between first contact and a number you can put in a spreadsheet.

What the same event costs on event67

Our own model is per activated attendee, with a ceiling. An attendee is activated only when they claim their invite and open the app — not when you import them, not when the invite is delivered, and not if they register and stay home. Invites are unlimited and never metered.

Activated attendees	What you pay	Effective cost per attendee
50	$0	$0.00
100	$250	$2.50
250	$1,000	$4.00
500	$2,250	$4.50
750	$3,500	$4.67
1,000	$4,750	$4.75
2,000	$4,750	$2.38
5,000	$4,750	$0.95

The curve is the point. It rises to a ceiling at 1,000 and then falls, because the ceiling does not move. A 5,000-person conference costs the same as a 1,000-person one, which is the opposite of how an uncapped per-attendee model behaves.

Local prices are flat, not conversions: EUR 5, GBP 4, CAD 7, AUD 7.50 per activated attendee, with the ceiling scaled to match. Currency is chosen when the event is created and locks when the event goes live.

If you run several events a year, the Season Pass ladder prices credits down: 2,500 credits for $8,750 ($3.50 each), 10,000 for $30,000 ($3.00), 25,000 for $62,500 ($2.50). One credit covers one billable attendee, so the 50 free seats still apply on every event in the pool.

The costs that are not the licence

The line item most often missing from a first budget is the add-on catalogue. These are published prices, not estimates.

• Onsite badges. EventMobi publishes pre-printed badges starting at $3.99 each and onsite label-printing hardware rental typically starting at $1,000. At 800 attendees, badges alone are roughly $3,200 — comparable to the app licence.
• Streaming. EventMobi publishes usage-based streaming and video storage packs from $500 per event. Airmeet publishes managed events starting from $4,999.
• Integrations. EventMobi publishes standard integrations from $1,000 per integration. If your registration system, your CRM and your badge printer each need one, that is a four-figure line.
• Payment processing, if the same vendor also sells you ticketing. Eventbrite publishes a 3.7% + $1.79 service fee per paid ticket plus 2.9% payment processing per order.
• Seats for your team. Under a per-user model, every moderator you add during the event is a recurring cost.

event67 has none of these line items, for an honest reason rather than a generous one: it does not sell badging, streaming, integrations or ticketing. It is a conference app and an organizer console. If you need badge printing, you will buy it somewhere else, and that cost belongs in your budget regardless of which app you choose.

How to cut the cost without cutting the event

1. Count activated attendees, not registrations. Every model that bills on registrations bills you for the people who never showed. Ask any vendor which number their meter reads.
2. Ask for the ceiling. A per-attendee price with no cap is an open-ended commitment on your largest event. If there is no cap, model the worst case, not the expected case.
3. Separate the app from the badges. Bundled quotes hide which half is expensive. Price them apart, then decide.
4. Do not buy virtual for an in-person event. Streaming add-ons are the single largest optional line in this market and most in-person conferences never turn them on.
5. Check the seat count in the contract, not the demo. A three-seat minimum on a $499 per-seat plan is $17,999 before anyone attends.
6. Run the small event on a free tier first. A 40-person internal offsite on a free plan tells you more about a product than any demo.

What a fair benchmark looks like

For a single-track, 500-person, two-day in-person conference with a branded app in both stores, no streaming and no badge printing, the published market in September 2026 sits between roughly $2,250 and $7,500. Below that band you are usually buying a schedule tool rather than an app. Above it you are usually buying a full event-management suite, and paying for registration, ticketing and badging you may already have elsewhere.

That is the honest frame for this decision. The question is not who is cheapest. It is which half of the category you actually need.