Guides for people running events
Long-form, specific and written to be used rather than skimmed. Real market prices with the date they were loaded, templates you can copy out of the page, and the parts of our own product that do not do what you need.
Choosing and paying for an app
What this category costs, who sells what, and how to run the decision.
What an event app costs
Real published prices for conference apps, the four pricing models vendors use, and a worked cost per attendee at 100, 500 and 5,000 people.
1,635 words, about 11 minutes
How to choose a conference app
A decision framework for picking a conference app: five questions that eliminate most of the market, a scoring rubric, and the demo script to use.
1,360 words, about 11 minutes
Conference apps compared, 2026
Sixteen conference apps assessed against a published method, with dated vendor pricing, honest gaps, and our own product listed and marked as ours.
4,281 words, about 22 minutes
Build or buy an event app
What building a conference app actually costs, in engineering months, store submissions and certificate renewals, against what licensing one costs.
1,457 words, about 11 minutes
A mobile event app RFP template
A complete, copyable RFP for a conference app, with the 62 requirement lines that separate real vendors from demo-ware, and a scoring sheet.
1,611 words, about 12 minutes
Event app security checklist
The security and privacy questions to ask an event app vendor, what a good answer sounds like, and the four that most often stall a purchase in review.
1,300 words, about 11 minutes
Accessible event apps
What accessibility means for a conference app and the event around it, what to ask a vendor, and the changes that cost nothing and help most.
1,318 words, about 11 minutes
Planning the event
The decisions that happen months before anybody arrives.
How to host a conference
A twelve-month plan for hosting a conference, from the premise and the budget through venue, programme and the day itself, with the decisions that matter.
1,757 words, about 14 minutes
A conference budget template
A conference budget you can copy, with every line item, a worked 500-person example, the contingency rule, and the four lines that blow up.
1,375 words, about 12 minutes
Sponsor package ideas
How to build conference sponsor packages that sell, with a worked four-tier structure, twenty-six sellable assets, and the pricing arithmetic behind them.
1,497 words, about 12 minutes
Hybrid or in person?
What hybrid actually costs in budget, staffing and attention, when it is worth it, and the three formats that work better than a streamed conference.
1,347 words, about 11 minutes
Conference app launch checklist
A week-by-week checklist for launching a conference app, from twelve weeks out to the morning of day one, with the five things that go wrong.
1,457 words, about 11 minutes
Running the days themselves
Operations, the room, and the things that break in the transitions.
A run of show template
What a conference run of show contains, a copyable format with worked rows, and the rules that keep it usable when something goes wrong at 09:12.
1,393 words, about 10 minutes
A speaker brief template
A copyable conference speaker brief covering timings, tech, Q&A, accessibility and what you need back, with the eight things speakers actually ask.
1,211 words, about 10 minutes
Running live Q&A and polls
How to run moderated live Q&A and polls at a conference: the moderator's job, the rules that keep it useful, and the failure modes to plan around.
1,310 words, about 11 minutes
Attendee engagement ideas
Thirty-one attendee engagement ideas that survive contact with a real conference, sorted by effort and by the moment in the event they belong to.
1,434 words, about 12 minutes
The event networking playbook
How to design conference networking that works for people who hate networking, with formats, timings, room layouts and what to measure afterwards.
1,384 words, about 12 minutes
Event push notifications
How many notifications to send at a conference, when to send them, what to write, and the deep-linking rule that decides whether attendees keep them on.
1,359 words, about 10 minutes
Sharing photos at an event
How to run a shared event photo album: the three moderation modes, the consent and privacy decisions, and what to do when a photo has to come down.
1,354 words, about 10 minutes
Afterwards
What to ask, what to measure, and what to change for next year.
Post-event survey questions
Forty-two post-event survey questions you can copy, grouped by what each one is for, plus the response-rate mechanics that decide whether any of it works.
1,498 words, about 12 minutes
Event metrics worth tracking
The twelve conference metrics that change a decision, how to calculate each one, and the four vanity numbers to stop reporting to your board.
1,351 words, about 11 minutes
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Elsewhere on this site
Definitions
The product
32,689 words, and none of it a brochure
Every guide here names what event67 does not do wherever it is relevant, because a guide that only sells is not a guide. Judge the product the same way.