The app for a franchise or dealer convention
A franchise convention is a room full of people who all run the same business separately and only meet once a year. Half the value is the training and half is the fact that they get to compare notes.
A planning figure counting owners, general managers and corporate staff at a mid-sized franchise system's annual meeting.
Owners who run the same business separately
A franchise convention app carries the annual meeting for franchisees, dealers or independent operators: the brand and operations programme, supplier and vendor pages, the owner directory, the awards night, and analytics on who attended what. event67 does this under the brand's own name. It does not do lead capture for suppliers, badge printing or continuing-education credits.
Owners who want the sessions that apply to them
A three-unit owner and a forty-unit operator do not need the same programme. Tracks by tenure, region or unit count let each owner filter to their own path, and starred sessions pin their day to the top. Session view counts tell corporate which topics owners are actually interested in before the rooms are allocated.
Operators comparing notes, which is the real draw
The corridor conversation between two owners in different states is the thing franchisees say makes the trip worth it. A searchable owner directory with profiles, plus QR connections scanned in person, turns that from luck into something an owner can plan.
Suppliers who have paid to be seen
Approved suppliers and vendor partners appear as tier-ordered pages with logos, descriptions and websites, and can be attached to the sessions they sponsor. That is visibility. It is not lead capture, and a supplier prospectus that promises scanning will create a problem.
Evidence for the franchise advisory council
Attendance by track, session ratings and the archive of every question asked at the operations panel. For a franchisor that has to demonstrate it listens to its owners, a ranked list of the questions the room voted up is a strong artefact.
A convention, from registration to awards
Registration closes
Import owners and staff
Registration and fees run in your existing platform. Export the confirmed list, import as CSV, and send branded invites with delivery tracked per recipient so an unreachable multi-unit owner is caught early.
Uses the branded app and branded invites with delivery tracking.
Two weeks out
Publish the programme by track
Operations, marketing, technology, new-owner onboarding. Tracks let a first-year franchisee and a veteran operator both find a full day that suits them.
Uses the programme.
Opening general session
The numbers, and the room's honest reaction
System performance goes on screen. Reactions stream through it. A poll on the new brand standard gives corporate a reading from the exact audience that has to implement it, in the room, before the objection becomes a rumour.
Uses polls and reactions.
The operations panel
Ranked questions instead of a queue
This is the session owners came for and the one most likely to become tense. Upvoted Q&A means the question being answered is the one nine hundred owners wanted asked, and moderation is logged.
Uses moderated Q&A.
Awards night and after
Photographs, ratings and the follow-through
The shared album collects the awards dinner. Session ratings tell you which training landed. Publishing answers to the questions the panel did not reach is the cheapest trust move a franchisor has.
Uses the shared album and session feedback.
Preparing a convention app
Five steps, and the supplier conversation in step one prevents the most common complaint.
Tell suppliers what they are buying
Visibility, not leads. Put it in the prospectus in a sentence. Discovering this at the trade hall is the failure mode.
Create the event and brand it
The system's own identity, published under the brand's name in both stores.
Build tracks around owner segments
Tenure, region, unit count. This is what makes a large programme usable for a first-year franchisee.
Load suppliers by tier
Against the signed agreements. Tier order is commercially meaningful here.
Set the Q&A posture for the operations panel
Moderated, with a named moderator who is not on the panel. Team chat and billing carry audit trails.
What a 900-owner convention costs
Nine hundred owners and staff activate. Fifty are free and the rest are billable once for the whole convention. The price would stop climbing entirely at a thousand activated attendees.
- activated attendees
- 900activated attendees
- billable, after the first 50 are free
- 850billable, after the first 50 are free
- for the whole event, at $5.00 each
- $4,250for the whole event, at $5.00 each
Registered owners who do not travel never activate and are never billed.
What a franchise convention will need elsewhere
Two of these come up in every supplier conversation, so agree them before the prospectus goes out.
- No supplier lead retrieval or badge scanning. QR connections are owner to owner and never reach a supplier's CRM.
- No badge printing and no trade-hall floor plan.
- No continuing-education credits, which matters where a franchise system includes licensed trades or real-estate operators.
- No ticketing or registration payments.
- No integration with your franchise management system. The attendee list is a CSV import.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Can suppliers scan owners for leads?
No. There is no lead retrieval, no badge scanning and no export of owner contact details to a supplier. Sponsor pages give suppliers tier-ordered visibility with logos, descriptions and links. If lead capture is in your supplier packages, you need a separate tool for it.
Can we restrict some sessions to certain owner groups?
Tracks separate the programme and each owner's personal agenda shows their own path, but the full schedule remains browsable. It is a usability separation, not access control, so genuinely confidential content should not be in the schedule.
Do we get a record of what owners asked?
Yes. Every question, with its vote count, stays in the reports archive along with poll results and moderation actions. For a franchise advisory council this is often the most valuable output of the convention.
Does it award continuing education credits?
No. There is no credit tracking and no certificate issuing. For franchise systems that include licensed operators, such as real estate, credits have to be recorded somewhere else.
Can regional meetings reuse this through the year?
Each regional meeting is its own event with its own free fifty attendees, which for a system running eight regional meetings a year is usually cheap. If the calendar is dense, prepaid credits pool across every event.
Keep reading
Other kinds of event
The features this leans on
One convention, every owner's own programme
Tracks by tenure and region, ranked questions at the operations panel, and a record of both.