Sponsors, in tier order, inside the app
Sponsor pages put each sponsor's logo, description and website into the event app, ordered by the tier they bought. Sponsors also appear on the sessions they support, which is the placement worth more than the directory page, because it is where attendees are already looking.
What this looks like in the product
Tier is the sort order, so the deck you sold from and the app an attendee opens agree with each other.
- Tier ordering
- Platinum through Bronze, ordered by tier so the hierarchy you sold is the hierarchy that renders.
- Sponsor profiles
- Logo, description and website link on a page inside the app.
- Session association
- A sponsor appears on the sessions they support, which is where attention actually is.
- Aggregate analytics
- Engagement analytics show session view counts, so a sponsored session has a number attached.
- Themed to your brand
- Sponsor pages render in the event's theme rather than in a vendor's chrome.
The sponsor list
- Platinum, first and largest
- Gold
- Silver
- Bronze
- A sponsor: logo, description, website
What a sponsor actually gets
Sponsorship in an event app is frequently oversold, so it is worth being precise about the inventory you are able to promise.
A sponsor gets a profile: their logo, a description they wrote, and a link to their site, on a page inside the app that renders in your event's brand. They get a position in that list determined by their tier, so a platinum sponsor is visibly above a bronze one without anybody having to explain the arrangement. And they get association with the sessions they support, which is the part that actually gets seen, because attendees open sessions and rarely browse a sponsor directory for pleasure.
That is the inventory. It is real and it is worth selling. It is not a lead-generation channel, and a sponsor who has been told otherwise will be disappointed on the second day.
What sponsors do not get, and how to say so early
Every item here is a genuine absence rather than a configuration you have not found. Reading this list to a sponsor before they sign is a much better conversation than having it after.
- No lead capture. Sponsors cannot scan attendees, and there is no lead list to hand over after the event.
- No CRM integration and no lead export by sponsor.
- No sponsor login. There is no self-serve portal where a sponsor edits their own profile; the organizer enters and controls the content.
- No per-sponsor analytics dashboard. Engagement analytics belong to the organizer and are event-wide.
- No push notifications sold to sponsors, which is a boundary worth defending rather than a limitation.
- No virtual booths, no exhibitor floor plan, no booth-visit tracking.
If a prospectus you have already sent promises lead retrieval or a sponsor portal, that promise is not deliverable in event67, and it is better to renegotiate the item than to discover the gap at the event.
How to price the placement honestly
The placement with the most value is session association, not the directory listing, because it inherits the attention the session already has. Engagement analytics give every session a view count, so a sponsor who supported the best-attended breakout has a number rather than an impression.
A workable structure most organizers land on: tier determines the sponsor list position and the number of sessions a sponsor may be associated with, and the top tier gets the sessions with the largest rooms. It is legible, it maps to something the app actually renders, and it does not promise a lead list nobody can produce.
| Placement | What it is | Where the value is |
|---|---|---|
| Tier position | Order in the sponsor list | Visible hierarchy, low attention |
| Sponsor profile | Logo, description, website | Reference, checked before an approach |
| Session association | Sponsor shown on a session | Attention, because attendees open sessions |
| Session view count | Analytics on that session | A number to report back after the event |
Wording you can put in a prospectus
Most sponsorship disputes at an event are traceable to a sentence written months earlier by somebody who had not used the software. This is wording that is accurate for an event67 event and that a sponsor can hold you to without either side being surprised.
- For the app listing
- "Your organisation appears in the event app with your logo, a description you supply and a link to your website, positioned by sponsorship tier."
- For session association
- "Your organisation is shown on the sessions you support, which is where attendee attention is concentrated during the event."
- For reporting
- "After the event we will share the view count for the sessions associated with your sponsorship."
- For the thing to exclude
- "The event app does not provide attendee lead capture, badge scanning or contact export. Lead generation at this event is via your stand."
That last line is the one worth including even though it is the one nobody wants to write. A sponsor who reads it in March is a sponsor who arrives in September with a plan; a sponsor who discovers it on the exhibition floor is a sponsor who does not come back.
Where sponsor pages matter
Association annual meetings and industry conferences, where sponsorship funds the event and the prospectus is a real document. User conferences with partner ecosystems, where the partners are a genuine part of the programme rather than a revenue line.
They matter little at internal events, where there are no sponsors, and the feature is simply left switched off.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Can sponsors collect leads from the app?
No. There is no lead capture, no badge scanning for sponsors and no lead export. The QR feature in event67 connects two attendees to each other and is not a sponsor tool. If lead retrieval is in your prospectus, it needs to come out or be delivered by something else.
Do sponsors get their own login to edit their profile?
No. There is no sponsor portal. The organizer enters and controls sponsor content in the console, which is more work for you and considerably less risk of a sponsor publishing something at midnight before day one.
Can a sponsor be shown on specific sessions?
Yes, and this is the placement worth selling. A sponsor appears on the sessions they support, which is where attendee attention already is. Session view counts in the engagement analytics then give you a number to report back.
How are sponsors ordered?
By tier, from Platinum down to Bronze. The order in the app matches the hierarchy you sold, so nobody has to explain why one logo is above another.
Is there a limit on how many sponsors we can add?
There is no sponsor count in the pricing and no tier limit in the product. What you pay is driven by activated attendees only: 50 free, $5 each after that, and never more than $4,750 for one event.
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See it in your own event
Your first 50 attendees are free on every event, so the smallest version of this costs nothing to try.