The organizer's app for a trade show
This page is written for the person who runs the show, not for the rep working a booth in it. That distinction decides whether event67 is the right tool, so it comes first rather than last.
A planning figure for a regional trade show. Note where the dots stop counting: past 1,000 activated visitors the price does not move.
What a show organizer is really solving
A trade show organizer app is the attendee-facing schedule, announcement and networking layer that a show organizer publishes for visitors: the seminar programme, the exhibitor list, floor announcements, and a way for visitors to find each other. event67 does that under the show's own brand. It does not do the exhibitor side of a trade show, which means no lead retrieval, no badge scanning into a CRM, no badge printing and no interactive floor plan.
A seminar programme that is bigger than the show floor
Most trade shows now run more content than exhibition. Six stages, forty sessions, and a visitor who wants three of them. The filterable schedule and a personal agenda are the difference between a visitor who attends three seminars and a visitor who misses all of them because the printed programme was in a bag.
Announcements that reach the hall
A keynote moved, a stage is at capacity, the closing draw is in ten minutes. Push notifications reach every visitor holding the app and deep-link to the announcement itself. On a show floor, this is the only communication channel that works, because signage is static and the public-address system is inaudible.
Exhibitors who need to be findable
Sponsor pages are tier-ordered with logos, bios and websites, and they are the mechanism most shows use to list exhibitors in the app. It is a directory, and a good one. It is not a booth-management system and it does not replace a floor plan.
Numbers to sell next year's show on
Engagement analytics show how many visitors activated, which seminars filled, and what visitors rated them. For an organizer selling exhibitor space twelve months ahead, an attendance and engagement record is a commercial asset, not a nice-to-have.
A show floor, day by day
Registration closes
Import the visitor list
Visitors register in your ticketing platform, because event67 does not sell tickets. Export the list and import it as CSV. Invites go out branded, with delivery tracked per recipient, and cost nothing.
Uses the branded app and branded invites with delivery tracking.
Doors open
Scanning at the entrance
Check-in scans the QR pass in the app and a repeat scan returns already rather than an error, which matters enormously on a show where visitors come and go across three days. Live arrivals give the operations desk a running count instead of a turnstile estimate.
Uses check-in.
Through the day
Seminars, questions and capacity
Each seminar carries its speaker, room and sponsor. Q&A runs in the session with upvoting and moderation, which is far better than a roving microphone in a hall with ambient noise. Sessions with a seated limit use RSVPs enforced on the server, with waitlist promotion when someone drops.
Uses the schedule and seminar Q&A.
Between halls
Visitors finding visitors
The directory lets a buyer find another buyer from the same sector, and QR connections let them swap details in person. Say clearly to your exhibitors that this is visitor to visitor. It is not a lead scanner and it will disappoint anyone told otherwise.
Uses QR connections.
After the last day
The show report
Ratings per seminar, activation against the invited list, and the archive of every question asked. Combined with your own gate figures, that is the pack you take to next year's exhibitor renewals.
Uses analytics.
Preparing a show app
Six steps. The first one is a conversation with your exhibitors, and skipping it is the mistake that makes this project fail.
Set exhibitor expectations in writing
State in the exhibitor pack that the app provides listing and visibility, not lead capture. This single sentence prevents the most common complaint.
Create the event and brand it
The show's own logo, colours and type across every screen, published under the show's name in both stores.
Build the seminar programme
Stages as rooms, streams as tracks, each session with its speaker and sponsor. Set RSVP capacity only where seating is genuinely limited.
Load exhibitors as sponsor pages
Tier-ordered, with logo, description and website. Agree the tier mapping with your commercial team before loading.
Import the visitor list from your ticketing platform
CSV export in, branded invite out, delivery tracked per recipient.
Write the floor announcements in advance
Schedule the ones you know: opening, keynote reminder, closing draw. Leave the console open for the ones you do not.
What a 2,400-visitor show costs
This is the size where the cap does the work. Only the first 950 billable visitors are charged, which means visitor 1,001 and visitor 2,400 cost exactly the same as each other: nothing.
- activated attendees
- 2,400activated attendees
- billable, after the first 50 are free
- 950billable, after the first 50 are free
- for the whole event, at $5.00 each
- $4,750for the whole event, at $5.00 each
A show that doubles its attendance does not double its app bill. Above 1,000 activated visitors the price is fixed.
The exhibitor side, which event67 does not do
Half of everyone searching for trade show software is an exhibitor looking for a lead scanner. If that is you, this is the wrong product, and it is better to find that out here than on a demo call.
- No exhibitor lead retrieval and no badge scanning into a CRM. Our QR connects two attendees to each other and nothing else.
- No badge printing, no kiosks, no badge stock integration.
- No interactive floor plan, venue map or wayfinding. This is the feature trade show buyers ask about most often and we do not have it.
- No booth sales, floor allocation or exhibitor contracting.
- No ticketing or registration. Visitor registration happens in another platform and you import the list.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Can exhibitors scan visitor badges for leads?
No. There is no lead retrieval, no badge scanning into a CRM and no scanning hardware. The QR feature in event67 connects two attendees to each other and stores that connection for them. If exhibitor lead capture is part of your commercial offer, you need a separate lead-retrieval vendor alongside this.
Is there a floor plan?
No. There is no interactive floor plan, venue map or wayfinding of any kind. For a large hall this is a real gap and you should plan for printed or signage-based wayfinding, or a separate floor-plan tool.
How do visitors get into the app if we sell tickets elsewhere?
You export the attendee list from your ticketing platform and import it as CSV. Invites go out under your show's brand, and you can see delivery per recipient. There is no integration to build; it is an import.
What does it cost for a show with 15,000 visitors?
The same as a show with 1,000 activated visitors. The per-event price stops moving at 1,000 activated attendees, so every visitor beyond that is free. For large shows this is usually the deciding number rather than the per-attendee rate.
Can we run several shows a year on one account?
Yes. The console is multi-tenant with organization admins and per-event moderators, so a show organizer running six events a year runs them side by side. Each event bills separately with its own free fifty, or you prepay pooled credits.
Keep reading
Other kinds of event
The features this leans on
Give your visitors the show in their pocket
Seminar programme, announcements and a visitor directory, under your show's name. Priced on who turns up, and capped.