The conference app for your user conference
A user conference is your product's only annual moment in a room with the people who pay for it. The app your customers hold for three days should not be advertising somebody else's brand.
A planning figure: the scale at which a user conference has real tracks, real sponsors and a roadmap session that fills.
What customers expect from your conference
A user conference app carries the agenda, sessions and speakers of a software company's annual customer event, opens Q&A in the product sessions, lets customers find each other, and gives sponsors a place to appear. event67 publishes it to the App Store and Google Play under your product's name, with your colours and your logo on every screen, and charges only for the customers who claim their invite and open it.
A branded app, because this is a brand event
Everything else at a user conference is designed: the stage, the badge, the signage, the keynote deck. An app carrying a vendor's name in the App Store listing is the one surface that undoes it. event67 ships the app under your name, with your theme flowing through every screen, which is why the white-label claim here is literal rather than a skin.
Roadmap sessions where the questions are ranked
The roadmap session is the one customers came for, and the questions in it are the most valuable feedback your product team will get all year. Upvoted Q&A means the question forty customers care about beats the question one loud customer shouts, and the moderation queue lets a product manager hold a question they want to answer properly on stage.
Customers who want to meet each other more than they want to meet you
Peer connection is the reason many customers attend. The attendee directory is searchable by name and company; QR connections let two customers scan each other in a hallway and keep the contact. This is attendee to attendee, not lead capture, and it does not sync to your CRM.
Sponsors who need to be visible without a booth scanner
Sponsor pages are tier-ordered from Platinum to Bronze with logos, bios and websites, and sessions can carry their sponsor. That covers visibility. It does not cover lead retrieval, which is the thing sponsors ask about second, so read the boundary below before you sell a package.
Three days with your customers
Announcement
The app is part of the invitation
Import the customer list, send branded invites, and track delivery per recipient so a bounced invite to a major account is caught by a human rather than discovered at the door. Invites cost nothing and are unlimited.
Uses the branded app.
Day one, keynote
Launches, reactions, and a poll that is not rhetorical
Reactions stream during the announcement. A poll asking which of three new capabilities customers would adopt first gives product marketing a number from the exact audience it needs one from, in the room, in under a minute.
Uses polls and reactions.
Days one and two, tracks
Three tracks, one personal agenda
An admin track, a developer track and an executive track do not have the same audience. The schedule filters by track, customers star what they are attending, and their own day sits at the top. Workshop capacity is enforced on the server with automatic waitlist promotion, so the hands-on lab does not oversell.
Uses the live schedule.
Evening
The party, and the album from it
Photos land in one shared album rather than in a thousand camera rolls, moderated at whatever level your brand team is comfortable with. A reported photo auto-hides, which is the safeguard that lets you leave submission open.
Uses the shared album.
After
What the field team does with it
Session ratings tell you which product sessions landed. Engagement analytics show which tracks filled. The reports archive holds every roadmap question ever asked, which is a standing artefact for product planning rather than a conference souvenir.
Uses session feedback and analytics.
Building a user conference app
The sequence that matters, with the store submission first because it is the only step with a queue in front of it.
Start the branded build early
Your app is published to the App Store and Google Play under your own name. Store review is the one part of this with an external clock on it, so begin before the agenda is final.
Theme it to the product, not to the company
Customers recognise the product's colours. The contrast checker will warn you if your brand palette falls below WCAG AA on a given pair, then confirm and save.
Load tracks before sessions
Tracks are the structure customers filter by. Building sessions first and retro-fitting tracks is the common ordering mistake.
Set workshop capacities
Server-enforced RSVP limits with waitlist promotion. Set them honestly to the room, not aspirationally.
Load sponsors by tier
Platinum to Bronze, with logos, bios and links. Confirm what you have sold matches what the app can show.
Import customers and invite
From the registration platform's export. Delivery is tracked per recipient.
What a 750-customer conference costs
Seven hundred and fifty customers activate. Fifty are free, the rest are billable once for the whole conference regardless of how many days it runs or how many sessions each person attends.
- activated attendees
- 750activated attendees
- billable, after the first 50 are free
- 700billable, after the first 50 are free
- for the whole event, at $5.00 each
- $3,500for the whole event, at $5.00 each
Every attendee past 1,000 activated costs nothing at all, so a conference that overshoots its projection does not overshoot its app budget.
Where a user conference needs another tool
This is the use case where the boundary costs you money if you discover it late, because sponsorship packages get sold months in advance.
- No ticketing or registration payments. If your conference charges for tickets, that sale happens in a registration platform and you import the resulting list.
- No exhibitor lead retrieval and no badge scanning for sponsors. Sponsors get pages and session billing, not a scanner that syncs scanned badges to their CRM. Do not sell a lead-retrieval package on the strength of our QR feature: ours connects two attendees to each other.
- No call for papers, abstract submission or speaker portal. Speakers appear in the app with a bio, a room and their sessions; the submission and review workflow happens elsewhere.
- No interactive floor plan or wayfinding.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Will the app really carry our name in the App Store?
Yes. The apps we publish go to the App Store and Google Play under the client's own name, which is why we describe the product as white-label rather than customisable. The listing, the icon and every screen are yours.
Can sponsors get leads from the app?
No. Sponsors get tier-ordered pages with logos, bios and websites, and sessions can carry a sponsor. There is no badge scanning and no lead capture that syncs to a sponsor's CRM. If lead retrieval is in your sponsorship deck, you need a separate tool for it and you should confirm that before the prospectus goes out.
How do we handle paid tickets?
In a registration platform. event67 has no ticketing, no payments and no paid forms. The normal pattern is to sell through your existing platform and import the attendee list as CSV, which also gives you the delivery tracking on invites.
Can we run breakout capacity limits for hands-on labs?
Yes, and this is one of the better-built parts of the product. RSVP capacity is enforced on the server rather than in the client, and when someone drops, the next person on the waitlist is promoted automatically.
What happens to the app after the conference?
It stays in the stores under your name, and the reports archive keeps the sessions, questions, polls and photos. Running next year's conference in it is a new event with its own free fifty attendees.
Keep reading
Other kinds of event
The features this leans on
Ship your user conference under your own name
Your product's app, in both stores, with your agenda in it. Free for the first fifty customers who open it.