The conference app for media and entertainment
Entertainment events are judged on how they felt, not on how they ran, which is why the software behind them is usually invisible. This one is deliberately so: the app is the guest's, in the brand's colours, and nothing on screen belongs to a vendor.
A planning figure for a premiere or upfront. Festivals in this sector run far larger, and the price ceiling makes that irrelevant to the app budget.
Events judged on how they felt
This page covers the events a media, entertainment or publishing business runs: premieres and screenings, festivals with multiple stages, awards nights, press days, upfronts and talent events. event67 provides the running order, the guest directory, sponsor recognition, push announcements and a shared photo album under the brand's own name. It does not stream, accredit press, sell tickets or run public voting.
Premieres and screenings
Press, talent, partners and invited guests in one room with four different evenings. Tracks separate the press slot from the guest reception, and each guest's own agenda shows their path. Wallet passes and QR check-in handle arrival without a clipboard in a dark foyer, and the arrivals count tells the front of house whether to hold the start.
Festivals and multi-stage events
Stages as rooms, the full programme with personal picks, and push notifications when a set or a screening moves. The economics are the point here: the per-event price stops rising at a thousand activated attendees, so a festival of fifty thousand pays the same as one of a thousand. Note the gaps: no site map, no cashless payments and no gate scanning at festival throughput.
Awards nights
Categories as timed running-order items with their sponsors, reactions during the announcements, and a push when the order slips, which it will. Audience polls can produce a people's choice moment but must never be presented as a vote of record, because there is no balloting and no anti-fraud handling.
Press days and upfronts
A morning of briefings with moderated Q&A that gives communications a written record of every question asked, and an afternoon of one-to-one time you schedule outside the app. Press accreditation, embargo distribution and press kits all live elsewhere.
Talent and partner gatherings
Small, private, senior. Invites reach only imported addresses, event sites are not indexed by search engines, and photo moderation can be set to admin-only before anything opens. For talent events that posture matters more than any feature.
What changes for a publicity team
The app looks like the title, not like a vendor
Branded apps are published to the App Store and Google Play under the brand's own name, with its identity through every screen. In an industry where every surface is art-directed, an app carrying somebody else's logo is the one thing nobody signed off.
Photographs arrive the same night
The shared album collects guest photography alongside the official set, with moderation from open to admin-only. Publicity teams need images in hours rather than days, and this is the fastest honest route to them.
The running order stops being a rumour
One edit updates every phone, and a push announcement deep-links to the item that moved. On a night where the schedule always slips, this is the capability that gets used most.
Scale does not raise the price
The per-event ceiling means a festival's app line is fixed no matter how the audience turns out, which is rare in a sector where almost every cost scales with attendance.
Publicity stops chasing photographs
The slowest part of a premiere or a launch is usually getting usable images to the people who need them. A shared album that guests and the official photographer both add to, with admin-only moderation where brand control matters, puts a curated set in one place the same evening rather than in a folder that arrives on Thursday.
The gaps, several of which are structural in this sector
Entertainment events lean on infrastructure event67 simply does not have.
- No video streaming, no on-demand and no virtual screening room.
- No ticketing, box office, wristbands or payments.
- No press accreditation workflow, embargo distribution or press kit hosting.
- No public voting of record. Live polls are an opinion instrument with no anti-fraud handling.
- No site map, festival map or wayfinding.
- No high-throughput gate scanning. Check-in is desk speed, not turnstile speed.
- No cashless payments, vendor tokens or bar top-ups.
- No talent, crew or production scheduling.
- No digital rights management for content.
What a 900-guest premiere costs
Nine hundred guests activate. Fifty are free and the rest are billable once for the evening. Against a venue hire and a production budget, this is not the line anyone negotiates.
- activated attendees
- 900activated attendees
- billable, after the first 50 are free
- 850billable, after the first 50 are free
- for the whole event, at $5.00 each
- $4,250for the whole event, at $5.00 each
For a festival, the ceiling is the point: past a thousand activated attendees nothing more is charged, however large the audience.
Privacy, embargo and image control
The controls that matter when talent, press and confidential content are in one room.
| Control | What exists |
|---|---|
| Photo posture | Open, moderated or admin-only per event. A reported photo auto-hides pending review. For a premiere, admin-only is the usual choice. |
| Guest privacy | Each attendee chooses what appears on their own profile. Event sites are noindex and nofollow. |
| Confidential content | Tracks separate audiences for usability, not by access control. The full schedule stays browsable, so anything genuinely embargoed should not be in the schedule. |
| Roles | Four levels: super admin, organization admin, moderator and attendee, scoped per event. |
| Audit | Team chat and billing carry audit trails. Moderation actions are not logged. |
| Content rights | event67 hosts event photographs and session content only. It has no rights management and is not a distribution platform. |
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Can we stream a screening or a panel through the app?
No. event67 does not stream video, host on-demand content or provide a virtual screening room. Run the stream on your existing platform and use event67 for the agenda, the Q&A and the announcements around it.
Can the audience vote for an award?
Live polls will read the room, but they are an opinion instrument with no verification and no anti-fraud handling, and they must never be presented as a vote of record. Public voting belongs in a platform built for it.
How do we control photographs at a premiere?
Set photo submission to admin-only before the event opens, which means nothing appears unless your team publishes it. Moderated is the middle setting, and a reported photo auto-hides in every posture.
Does it handle press accreditation?
No. There is no accreditation workflow, no embargo distribution and no press kit hosting. Press are imported as attendees like anyone else, and the accreditation process happens in your own system.
What does a large festival cost?
The same as an event with a thousand activated attendees, because the per-event price stops rising there. For a sector where nearly every cost scales with the crowd, a fixed app line is unusual enough to be worth stating plainly.
Can we use it for gate entry at a festival?
No. Check-in is a QR scan sized for a registration desk, where a repeat scan returns already checked in rather than an error. A festival gate needs throughput and hardware event67 does not provide, so gate scanning stays with your ticketing operation.
Can we restrict who sees the guest list?
Each guest chooses what appears on their own profile, and there is no export of attendee contact details to anyone, including sponsors. If a guest list is genuinely confidential, the safer posture is to keep profiles minimal and use the app for the schedule and announcements rather than as a directory.
Is it worth it for a single evening?
For a premiere of a few hundred with press, talent and partners in one room, usually yes, because the running order and the album both earn their place on the night. For a fifty-guest screening it is free anyway, so the only cost is the setup time.
Keep reading
The features that carry them
Adjacent industries
Talk to us about the night
The running order, the guest list and the photographs, in an app that looks like the title rather than like software.