Putting on an event in University City
Everything an organizer needs before committing a date in University City, Missouri — 10 mapped venues, capacity where it is published, airport distance and local time.
Francis Olympic Field states a capacity of 4,000. The dots show what event67 would bill at that head count, and where the price stops.
Venues in University City, by what they are for
University City has a recorded population of 34,349 (2024), inside the St. Louis, MO-IL area of about 2.8 million people.
Counted by what they are for, that is 1 dedicated conference and function space, 2 arenas and stadiums and 7 independent event spaces.
That is roughly 29 venues per hundred thousand residents, which is a dense field for a city this size — you will usually have a second choice at the same capacity.
By type that is 7 event spaces, 1 stadium, 1 arena and 1 conference centre.
Conference and function space (1)
| Venue | Type | Stated capacity | From the centre |
|---|---|---|---|
| J.C. Penney Building/Conference Center (JCP) | conference centre | not published | 5.9 km (3.7 mi) |
Arenas and stadiums (2)
| Venue | Type | Stated capacity | From the centre |
|---|---|---|---|
| Francis Olympic Field | stadium | 4,000 | 1 km (0.6 mi) |
| Francis Gymnasium | arena | not published | 0.9 km (0.6 mi) |
Independent event spaces (7)
| Venue | Type | Stated capacity | From the centre |
|---|---|---|---|
| The Pageant | event space | not published | 1 km (0.6 mi) |
| Delmar Hall | event space | not published | 1 km (0.6 mi) |
| The Church on Delmar | event space | not published | 0.9 km (0.6 mi) |
| Beverly Theater | event space | not published | 3 km (1.9 mi) |
| Tivoli Theatre | event space | not published | 0.5 km (0.3 mi) |
| Lavender Hill | event space | not published | 7 km (4.3 mi) |
| Whittemore House | event space | not published | 1.1 km (0.7 mi) |
Every venue mapped in University City appears above. The ones with enough published detail to be worth reading have their own guide and are linked; the rest are named here, which is honest about what the record holds without giving each of them a page made of three facts.
The largest rooms on record
Nothing in University City is classified as a convention or exhibition centre, so the largest rooms here are arenas, theatres and function spaces. The ceiling is 4,000 seats, at Francis Olympic Field.
Capacities are the figure the venue or an encyclopaedia entry published. They are usually the seated maximum, and the same room in banquet or reception layout can differ by half. Confirm the layout you want before you plan around a number.
Arrival logistics
St. Louis Lambert International Airport (STL) sits 11 km (6.8 mi) from the centre, close enough that a same-day arrival is realistic for most of your speakers.
University City keeps Chicago time (America/Chicago), which matters most for the remote speakers you are dialling in.
St. Louis, Florissant and Saint Charles are close enough to draw from for a day rate, and to fall back on if University City has nothing free on your dates.
- Nearest major airport
- STL
- St. Louis Lambert International Airport, 11 km (6.8 mi)
- Local time
- UTC−5
- America/Chicago, in September
- City population, 2024
- 34,349
- 2.8 million across the St. Louis, MO-IL area
Things that catch organizers out here
No exhibition hall on record
Nothing in the University City dataset is classified as a convention or exhibition centre, so a trade floor needs either an arena floor, a fairground, or a nearby city. Check the arena listings above before you promise exhibitors a booth plan.
The city is smaller than the market
34,349 people live in University City itself, but about 2.8 million live in the wider St. Louis, MO-IL. Your local audience is far bigger than the city line suggests, and so is the commute your day-rate attendees will make.
What event67 costs for a University City event
Suppose 950 attendees claim their invite and open the app at a University City event sized to Francis Olympic Field, the largest stated capacity in the University City dataset. Here is exactly what event67 charges, with the free 50 taken off the top.
- activated attendees
- 950activated attendees
- billable, after the first 50 are free
- 900billable, after the first 50 are free
- for the whole event, at $5 each
- $4,500for the whole event, at $5 each
You are billed for people, not for the venue, so the room you choose in University City does not change this figure. Nothing is charged for an attendee who registers and never opens the app.
By event type
The top of the range here is 4,000 seats, which comfortably covers an association annual meeting, a regional summit or a mid-sized user conference.
- multi-track conferences
A 4,000-seat room carries a plenary with breakouts running alongside it.
- association annual meetings
An association meeting needs one big room, several small ones and a hotel block, which is the combination University City is set up for.
- training days and workshops
1 purpose-built function space is the easiest kind of room to run a workshop in — the power and the load-in already assume it.
Where this data comes from
- GeoNames, CC BY 4.0
- US Census Bureau, Vintage 2024 estimates
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- US population figures are US Census Bureau Vintage 2024 estimates.
- Retrieved 3 September 2026. event67 has no commercial relationship with any venue listed.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
What does an event app cost for a 950-person event in University City?
950 activated attendees means 900 billable after the free 50, so $4,500 for the event. The price is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
What is the largest venue in University City?
Of the 10 venues mapped in University City, the largest stated capacity belongs to Francis Olympic Field at 4,000. Capacities in open data are the figure the venue itself published, and they are the seated number rather than a standing or exhibition figure, so confirm the layout you actually want before you plan around it.
Can you run a trade show in University City?
Nothing in the University City dataset is classified as a convention or exhibition centre. A trade floor here means an arena floor, a fairground or a venue in a nearby city such as St. Louis. For a conference without an exhibition, the 10 venues on this page are the field.
Which airport do attendees fly into for University City?
St. Louis Lambert International Airport (STL), about 11 km (6.8 mi) from the city. It is the highest-traffic airport within reach in this dataset. Local time is America/Chicago; publish every session in that zone and let attendees' phones convert it.
What happens under 50 attendees?
One live event with up to 50 activated attendees costs nothing. Beyond that it is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Keep reading
Nearby cities
- Holding an event in St. Louis
74 venues mapped
- Holding an event in Florissant
6 venues mapped
- Holding an event in Saint Charles
8 venues mapped
- Holding an event in Collinsville
13 venues mapped
- Holding an event in Fairview Heights
2 venues mapped
Up a level
Running something in University City?
Set the schedule, invite the room and watch who actually turns up. Free for your first 50 activated attendees, on one live event.