event67 vs Swapcard
The one-line difference: Swapcard is a trade-show platform whose centre of gravity is matched meetings, exhibitors and onsite operations, and event67 is a branded conference app whose centre of gravity is the programme in the room, priced per activated attendee with a per-event ceiling.
Last verified: 3 September 2026/Written and maintained by the event67 team
Same room, different commercial model
Swapcard (Swapcard is a trademark of its respective owner) and event67 both put a schedule, a profile and a way to meet people in a delegate's hand. Underneath, they are built to sell different things.
Swapcard's published surface is advanced registration, ticketing and access control; onsite check-in and badge printing with QR access checkpoints; an event web and mobile app with session and content management; AI matchmaking and networking with an AI assistant named Sherlock; an exhibitor and sponsor portal with lead capture and an exhibitor marketplace; and event analytics and ROI reporting (swapcard.com, accessed 3 September 2026). Read that list as a business model and it describes an event whose revenue comes from exhibitors and matched meetings.
event67's surface is the attendee app and the organiser console: live schedule with tracks, My Picks, attendee directory, QR connections, moderated live Q&A, live polls and reactions, session feedback, shared photo album, tier-ordered sponsor pages, Apple Wallet passes, deep-linking push, bulk invites, check-in against the guest list, approvals, announcements, forms, email campaigns, tracked links, admin chat and live engagement analytics. Read that as a business model and it describes an event whose revenue comes from delegates.
The practical consequence is that the comparison resolves on one question rather than a feature grid. Are you selling meetings and booths, or are you running a programme? Everything else follows from the answer, including which of the two price shapes makes sense — an annual subscription with add-ons, or a per-event meter that starts free.
Side by side, with a source on every row
Everything in the Swapcard column comes from a page we loaded ourselves. The superscript on a cell is its source: it links to that page and the date it was loaded, in the Sources section below. Nothing is inferred, and a row we could not source is removed rather than softened. Swapcard may change its pricing at any time; check Swapcard's pricing page for current figures.
| Row | event67 | Swapcard |
|---|---|---|
| Pricing model | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. | Annual license plus volume-based fees; the Event Engagement Platform has a published self-service starting price, the Registration & Management Platform is quote-basedsource 1 |
| Published price points | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. | As published on Swapcard's pricing page on 3 September 2026, Event Engagement Platform is listed at Starting at $610 per year. As published on Swapcard's pricing page on 3 September 2026, Registration & Management Platform is listed at Custom.source 1 |
| Free tier | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. | Capterra's Swapcard listing states no free trial and no free version (accessed 2026-09-03). GetApp's listing for the same product contradicts this and shows a free trial and free version; the vendor's own pricing page mentions neither, so we record the Capterra reading and flag the conflict.source 1source 4source 5 |
| Branded app in the organizer's own store listing | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. | Swapcard markets event branding inside its web and mobile app, but we could not source an explicit vendor claim that an organizer can publish a standalone app under their own name on the App Store / Google Play. Several Swapcard product pages returned HTTP 502 on 2026-09-03.source 5 |
| Published set-up or lead time | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. | Not published on the pages recorded in the source list.source 5 |
| Core attendee features, as published by the vendor | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. | Advanced registration, ticketing and access control. Onsite check-in and badge printing with QR/access checkpoints. Event web and mobile app with session/content management. AI matchmaking and attendee networking, plus 'Sherlock' AI event assistant. Exhibitor and sponsor management portal, lead capture and exhibitor marketplace. Event analytics and ROI reportingsource 1 |
| Scope the vendor publishes | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. | full-suite event management. Mid-market to enterprise trade show organizers, associations, media companies and conference organizers; vendor claims 12,000+ events poweredsource 1 |
| Attendee platforms | iOS, Android and a browser event site. | Third-party listing shows deployment on Web, Android and iPhone/iPad. Vendor describes an 'Event Web & Mobile App'.source 5 |
event67 meters activated attendees on a single event. Swapcard's published model is annual license plus volume-based fees; the Event Engagement Platform has a published self-service starting price, the Registration & Management Platform is quote-based. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
The same room, priced on each side
Both sides sized against the same 900-person conference. On the left, what that costs on event67, computed from our own pricing library rather than typed into this page. On the right, only what Swapcard publishes itself.
event67
- Activated attendees
- 900
- Billable, after the first 50
- 850
- Total for the event
- $4,250
Swapcard
No seat field on this side, and no total. Working out what Swapcard would charge for this room would mean estimating a number they have not published, and an estimate presented as a comparison is exactly the claim we will not make. What follows is only what Swapcard states itself.
- As published on Swapcard's pricing page on 3 September 2026, Event Engagement Platform is listed at Starting at $610 per year.
- As published on Swapcard's pricing page on 3 September 2026, Registration & Management Platform is listed at Custom.
Swapcard's own pricing page carries the current figures.
event67 meters activated attendees on a single event. Swapcard's published model is annual license plus volume-based fees; the Event Engagement Platform has a published self-service starting price, the Registration & Management Platform is quote-based. The two are not the same unit, so the figures are not directly comparable.
Where Swapcard is the right choice
- You run matched meetings. Swapcard publishes AI matchmaking and hosted buyer and smart meetings; event67 has a directory and QR connections and no scheduler at all.
- Exhibitors are your customers. Swapcard publishes an exhibitor lead centre, an exhibitor and sponsor portal and a marketplace; event67 has none of these.
- You need registration, ticketing and access control from one vendor. event67 sells no tickets and takes no attendee payment.
- You print badges and run access checkpoints. Swapcard publishes onsite check-in and badge printing; event67 drives no printer, kiosk or gate.
- Procurement wants a long trade-show track record. Swapcard's company page states it was founded in 2013 and claims more than 12,000 events powered; a newer vendor cannot answer that question.
- Your delegates need the schedule without signal. Swapcard's platform covers a web and mobile app across a large venue estate; event67 has no offline schedule mode.
Five of those six describe capabilities event67 does not have and does not intend to build. If two or more are on your requirements list, the rest of this page is interesting rather than decisive.
Where event67 is the right choice
- The app has to carry your conference's name. event67 publishes under the client's own App Store and Google Play listing.
- You want one event billed rather than a year committed. event67 charges 48 hours after the event ends, with no annual term and no notice period to track.
- You want the price before the call. Our per-attendee rate, per-event ceiling and free tier are published; Swapcard publishes a starting price for one platform and quotes the other on registrant volume and complexity.
- You would like to prove it on a live event at no cost. One event of up to 50 activated attendees, everything switched on, no card and no expiry.
- You want engagement in the base product. Q&A, polls, reactions, photo album, admin chat, Wallet passes and push are included rather than sold as add-ons.
- You would rather pay for turnout than for sign-ups. Only delegates who claimed an invite and opened the app are billed, so a registrant list that never arrives costs nothing.
On the fifth item, one sourced detail rather than an adjective: Swapcard's pricing page records exhibitor networking, onsite support, hosted buyer and smart meetings, and the exhibitor lead centre as priced separately from the base subscription (accessed 3 September 2026). That is a packaging difference, and it is worth pricing your actual shortlist of features rather than comparing entry lines.
Moving a conference across, without breaking the trade show
The mechanics are ordinary: export the delegate list, import it by CSV, rebuild sessions, tracks, rooms, speakers and sponsors in the console, set the theme, send bulk invites, and watch the activation meter from publication rather than waiting for an invoice.
Two things need a decision rather than a task. The first is the meeting programme: if exhibitors have bought matched meetings, that commitment does not move to event67 and the conversation should end before the export. The second is the calendar. Swapcard's pricing page states that subscriptions are annual with no monthly option and that early termination requires 90 days notice before the subscription end date (accessed 3 September 2026), so the decision has a deadline that has nothing to do with the merits of either product. Check that date first. Everything after it is data entry and a communications plan for the new download.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- swapcard.com/pricing-plans, accessed 3 September 2026The vendor's own pricing page
- swapcard.com/company-information, accessed 3 September 2026The vendor's own site
- swapcard.com, accessed 3 September 2026The vendor's own site
- capterra.com/p/234990/Swapcard, accessed 3 September 2026A third-party software directory listing, not the vendor
- getapp.com/it-communications-software/a/swapcard, accessed 3 September 2026A third-party software directory listing, not the vendor
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Is event67 a replacement for Swapcard?
For a conference, often yes on the app and no on everything else. event67 replaces the attendee app and the organiser console. It does not replace registration, ticketing, access control, badge printing, the exhibitor lead centre, the marketplace or the matched-meeting programme, all of which Swapcard publishes on its own site (accessed 3 September 2026). For a trade show, it is not a replacement at all.
Which one is cheaper?
It depends on shape, and the two models are not directly comparable. event67 is a per-event meter: free to 50 activated attendees, $5 each after that, never more than $4,750 for one event, billed after the event. Swapcard publishes a self-service starting price for its Event Engagement platform whose final cost depends on attendee volume and upgrades, quotes its Registration platform on registrant volume, sells several capabilities as add-ons, and bills annually (accessed 3 September 2026). Compare your own event against both meters.
Do both give attendees a way to connect?
Both do, differently. Swapcard publishes AI matchmaking and networking with an AI assistant, plus hosted buyer and smart meetings (accessed 3 September 2026). event67 offers a searchable attendee directory, attendee-controlled profiles, QR connections made in person, and browse-and-request when remote. Ours is people finding people; theirs adds an engine that proposes and books. Which one you want is a genuine choice, not a ranking.
What about sponsors?
event67 gives sponsors tier-ordered pages from Platinum down to Bronze, with logos, bios and websites, plus placement on session detail screens. There is no sponsor self-serve portal, no lead capture and no exhibitor marketplace. If your sponsorship packages promise scanned leads or a booth-side pipeline, event67 cannot deliver them and you should price a platform that can.
How big an event can event67 run?
Commercially there is no ceiling on room size: the price stops moving at 1,000 activated attendees and every attendee beyond that costs nothing. On throughput we publish no capacity figure, because we hold no comparative test to stand behind and will not assert one. What we can describe precisely is the meter, the billing date and the exclusion list, all of which are on this page.
Keep reading
If you are already switching
Other head-to-heads
Decide with a real event, not a demo
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.