Swapcard alternative: event67, a conference app without the matchmaking marketplace
event67 is a branded conference companion app with an organiser console, sold at a published rate per activated attendee that stops at a fixed ceiling for any one event. Swapcard is a trade-show and conference platform out of Paris covering registration, ticketing and access control, onsite check-in and badge printing, an event web and mobile app, AI matchmaking and networking, and exhibitor and sponsor tooling with lead capture (swapcard.com, accessed 3 September 2026).
Last verified: 3 September 2026/Written and maintained by the event67 team
Networking, or matchmaking?
The two words get used interchangeably in this category and they are not the same product. Swapcard (Swapcard is a trademark of its respective owner) publishes AI matchmaking and attendee networking alongside an AI event assistant it calls Sherlock, and pairs them with hosted buyer and smart meetings, an exhibitor lead centre and an exhibitor marketplace (swapcard.com, accessed 3 September 2026). That is matchmaking: an engine that ranks who should meet whom, and a meeting programme that books the slots.
event67 does networking and does not do matchmaking. What we ship is an attendee directory searchable by name or company, a full profile the attendee controls, and a QR scan between two people standing together — plus a browse-and-request flow for connecting when you are not in the same room. There is no ranking algorithm, no recommended-contacts feed and no 1:1 meeting scheduler behind it. Those are hard exclusions in our product, not features we are about to ship.
So the useful question is what your event is actually for. If you run a trade show with a structured buyer-seller meeting programme — where exhibitors buy a table, delegates are matched to them and the schedule of meetings is the product being sold — then Swapcard is built for exactly that and event67 is not. We would rather say that in the second paragraph than bury it in a footnote.
If your event is a conference where the networking is people finding each other between sessions, the calculation changes. Then what you are buying is the room: a schedule that updates live, a personal agenda, moderated Q&A, polls, a photo album, sponsor pages and push that lands on the right post. That is the whole of event67, priced on a page, with the app in the stores under your own name.
What conference organisers ask us for — event67's own opinion
Our own view of our own conversations, offered as opinion. It says what organisers ask us to do and makes no assertion about any other product's behaviour.
- A store listing under the conference's own name
- One event billed, not a year committed
- Engagement included rather than added as modules
- Networking without a meetings marketplace
- A price readable before any sales conversation
- Setup a small team can finish alone
Taking those in order: the app is published to the App Store and Google Play under the client's own name, so the shipped instance carries the client's listing rather than ours. Billing is per event, charged 48 hours after the event ends, with no annual commitment and nothing to give notice on. Live Q&A, polls and reactions, the shared photo album, in-app admin chat with reactions, replies and delivery ticks, Apple Wallet passes, session feedback and live engagement analytics all sit in the base product. Networking is the directory and the QR scan, deliberately without the marketplace layer. The rate and the per-event ceiling are on the pricing page. And the console — theme, agenda, speakers, sponsors, invites — is an afternoon for a conference of this size, not a programme of work.
Swapcard and event67, row by row
Every cell in the Swapcard column is quoted or summarised from a page we loaded ourselves, with the link and the date beside it. A row we could not source is not softened, it is removed. Swapcard may change its pricing at any time; check Swapcard's pricing page for current figures.
| Row | Swapcard | event67 |
|---|---|---|
| Pricing model | Annual license plus volume-based fees; the Event Engagement Platform has a published self-service starting price, the Registration & Management Platform is quote-basedswapcard.com/pricing-plans, accessed 3 September 2026 | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. |
| Published price points | As published on Swapcard's pricing page on 3 September 2026, Event Engagement Platform is listed at Starting at $610 per year. As published on Swapcard's pricing page on 3 September 2026, Registration & Management Platform is listed at Custom.swapcard.com/pricing-plans, accessed 3 September 2026 | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. |
| Free tier | Capterra's Swapcard listing states no free trial and no free version (accessed 2026-09-03). GetApp's listing for the same product contradicts this and shows a free trial and free version; the vendor's own pricing page mentions neither, so we record the Capterra reading and flag the conflict.swapcard.com/pricing-plans, accessed 3 September 2026 and capterra.com/p/234990/Swapcard, accessed 3 September 2026 and getapp.com/it-communications-software/a/swapcard, accessed 3 September 2026 | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. |
| Branded app in the organizer's own store listing | Swapcard markets event branding inside its web and mobile app, but we could not source an explicit vendor claim that an organizer can publish a standalone app under their own name on the App Store / Google Play. Several Swapcard product pages returned HTTP 502 on 2026-09-03.getapp.com/it-communications-software/a/swapcard, accessed 3 September 2026 | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. |
| Published set-up or lead time | Not published on the pages recorded in the source list.getapp.com/it-communications-software/a/swapcard, accessed 3 September 2026 | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. |
| Core attendee features, as published by the vendor | Advanced registration, ticketing and access control. Onsite check-in and badge printing with QR/access checkpoints. Event web and mobile app with session/content management. AI matchmaking and attendee networking, plus 'Sherlock' AI event assistant. Exhibitor and sponsor management portal, lead capture and exhibitor marketplace. Event analytics and ROI reportingswapcard.com/pricing-plans, accessed 3 September 2026 | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. |
| Scope the vendor publishes | full-suite event management. Mid-market to enterprise trade show organizers, associations, media companies and conference organizers; vendor claims 12,000+ events poweredswapcard.com/pricing-plans, accessed 3 September 2026 | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. |
| Attendee platforms | Third-party listing shows deployment on Web, Android and iPhone/iPad. Vendor describes an 'Event Web & Mobile App'.getapp.com/it-communications-software/a/swapcard, accessed 3 September 2026 | iOS, Android and a browser event site. |
event67 meters activated attendees on a single event. Swapcard's published model is annual license plus volume-based fees; the Event Engagement Platform has a published self-service starting price, the Registration & Management Platform is quote-based. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
How event67 runs a 900-person industry conference
A 900-person industry conference over two days, four tracks, with a modest sponsor area rather than an exhibition floor. The organiser builds the event in the console, sets the theme — logo, colours, typography, checked pair by pair against WCAG AA with a result that warns and confirms rather than blocking the save — imports the delegate list as CSV and sends bulk invites with per-recipient delivery tracking. Invites are unlimited and never metered, so inviting the whole membership costs nothing.
In the room, delegates filter the schedule by track, star sessions into My Picks, search the directory by company, scan each other's QR codes to connect, ask questions in moderated live Q&A, answer polls from the session screen and add photos to the shared album. Workshops with capacity limits enforce them server-side and promote from the waitlist automatically. Sponsors appear on tier-ordered pages from Platinum down to Bronze with logos, bios and links. Apple Wallet passes are issued from the event record and refreshed by the backend while the conference runs, with an iOS Live Activity from the same dispatcher.
Behind the scenes the team watches arrivals against the guest list, approves photos and questions, publishes and schedules announcements whose push notifications deep-link to the exact post, and reads engagement analytics live rather than waiting for a report. Per-event moderator roles scope what each person can reach, which matters once a conference committee has a dozen people with console access.
900 activated attendees, less the 50 included, is 850 billable at $5 — $4,250 for the conference. The ceiling for one event is $4,750, which this conference does not reach; a 1,000-person edition next year would, and every delegate above 1,000 after that costs nothing. A delegate is counted only once they have claimed an invite and opened the app. Generated from event67's own pricing library.
When Swapcard is the better fit
Start with the plainest case. If you run structured buyer-seller meetings, Swapcard is built for that and we are not. Its published stack includes AI matchmaking, hosted buyer and smart meetings, an exhibitor lead centre and an exhibitor marketplace (swapcard.com, accessed 3 September 2026), which together are the machinery of a trade show whose commercial model is matched meetings. event67 has no part of that machinery, and bolting a directory onto a meetings programme is not a substitute for one.
The same is true of the physical layer. Swapcard publishes registration, ticketing and access control, and onsite check-in and badge printing with QR access checkpoints (swapcard.com, accessed 3 September 2026). event67 sells no tickets, takes no payment and drives no printer or gate.
Scale and track record are the second reason, and they are not a small one. Swapcard's own company page states it was founded in 2013 in Paris and claims more than 12,000 events powered and more than 18 million registered users (swapcard.com, accessed 3 September 2026). For a large organiser whose procurement asks for a decade of trade-show references and an onsite services organisation, that is a meaningful advantage and event67 cannot match it.
There is also a shape-of-programme argument. Swapcard's Registration and Management platform is priced on registrant volume and complexity, and its Event Engagement platform carries a published self-service starting price whose final cost depends on attendee volume and upgrades (swapcard.com pricing page, accessed 3 September 2026). For an organiser running a large, complex portfolio year after year, an annual arrangement with one vendor across everything may simply be the more sensible commercial structure, even before anyone compares unit rates.
What event67 does not do
Set out in full, since on this page more of it than usual is load-bearing:
- AI matchmaking, recommended contacts and ranked introductions
- A 1:1 meeting scheduler or hosted-buyer meeting programme
- Exhibitor lead retrieval, lead centres and booth scanning
- An exhibitor marketplace or sponsor self-serve portal
- Registration, ticketing and attendee payment collection
- Onsite badge printing, kiosks and access-control checkpoints
- Interactive floor plans, venue maps and wayfinding
- Virtual stages, streaming, breakouts and on-demand video
- Abstract submission, peer review and speaker portals
- Offline schedule access when the venue has no signal
- In-app account deletion — handled by email and a web page
The first two lines are the ones that decide this comparison. A directory plus a QR scan is not matchmaking, and we will not describe it as such however close the marketing language gets. Sponsors on event67 get tier-ordered pages with logos, bios and websites — visibility, not a lead pipeline.
What switching involves, step by step
Check the meeting programme first
Before anything else, establish whether your exhibitors have bought matched meetings. If they have, stop here — event67 cannot deliver that and the rest of these steps are wasted effort.
Export the delegate list
You need names, email addresses and whichever profile fields should be searchable once delegates are in the directory. The CSV import is the only data join between the outgoing system and this one.
Rebuild the programme and the sponsors
Sessions, tracks, rooms and speakers, then sponsors into tiers. A four-track, two-day conference is an afternoon in the console if the printed programme is settled.
Theme, invite, watch activation
The theme flows through every attendee screen with the WCAG AA advisory alongside it. Invites go out in bulk with per-recipient delivery tracking, and the activation meter runs from publication so the cost is visible before it is billed.
The awkward part is the timing of the decision rather than the work. Swapcard's own pricing page states that subscriptions are annual with no monthly option, and that early termination requires 90 days notice before the subscription end date (accessed 3 September 2026). That means the decision has a calendar attached to it: if you decide in the wrong month, you carry both products for a period whatever you conclude on the merits. Check the notice date first and plan the move around it, because no amount of enthusiasm for a new app changes a contract end date.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- swapcard.com/pricing-plans, accessed 3 September 2026The vendor's own pricing page
- swapcard.com/company-information, accessed 3 September 2026The vendor's own site
- swapcard.com, accessed 3 September 2026The vendor's own site
- capterra.com/p/234990/Swapcard, accessed 3 September 2026A third-party software directory listing, not the vendor
- getapp.com/it-communications-software/a/swapcard, accessed 3 September 2026A third-party software directory listing, not the vendor
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Does event67 have AI matchmaking?
No. event67 has an attendee directory searchable by name or company, attendee profiles the attendee controls, and QR connections made by scanning another attendee in person, plus browse-and-request for people who are not in the room. There is no algorithm ranking who you should meet, no recommended-contacts feed and no 1:1 meeting scheduler. If matchmaking is a requirement, we are not the product and we would rather tell you now.
How much does Swapcard cost?
Swapcard publishes part of it. Its own pricing page shows a self-service starting price for the Event Engagement platform, noting that final cost depends on attendee volume and upgrades, and describes the Registration and Management platform as based on registrant volume and complexity with no figure attached (accessed 3 September 2026). The strip on this page carries what is published. Note also that subscriptions are annual with no monthly option, and that several capabilities are sold as add-ons rather than included.
What would 900 delegates cost us on event67?
The first 50 activated attendees are free, every activated attendee after that is $5, and no single event bills more than $4,750. A 900-person conference is $4,250. Activated means the delegate claimed their invite and opened the app, so a registrant who never installs is never billed. Inviting people costs nothing at any volume, and the charge arrives two days after the conference closes.
Is there a free tier or a free trial on either side?
On our side the free tier is a single live event of up to 50 activated attendees, with everything switched on including the full branded theme and bulk invites, and no card taken. On the other side the public record is contradictory — Capterra's Swapcard listing records no free trial and no free version, GetApp's listing for the same product shows both, and Swapcard's own pricing page mentions neither (all accessed 3 September 2026). We record the conflict rather than resolving it for you.
Can event67 run an exhibition floor?
No. There is no exhibitor lead retrieval, no booth badge scanning, no exhibitor portal or marketplace, and no interactive floor plan or wayfinding. Sponsors appear on tier-ordered pages from Platinum down to Bronze with logos, bios and websites, which is visibility rather than a lead pipeline. An event whose commercial model is selling booths and the leads that come off them needs a platform built for that.
Does the app carry our own name in the app stores?
Yes. event67 publishes to the App Store and Google Play under the client's own listing, which is why the shipped instance appears in both stores under the client's name rather than ours. On the other side we could not source an explicit vendor claim either way about a standalone organiser-branded listing, and several product pages returned HTTP 502 to us on 3 September 2026, so we record that as unverified rather than asserting anything.
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One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.