event67 vs Bizzabo
The one-sentence difference: event67 is a branded conference app metered per activated attendee for one event at a time, while Bizzabo is a B2B event marketing platform sold as a per-user annual subscription with a three-user minimum and no single-event purchase.
Last verified: 3 September 2026/Written and maintained by the event67 team
Different buyers, overlapping middles
The clearest way to read this comparison is to ask who signs. Bizzabo (Bizzabo and Klik are trademarks of Bizzabo, Inc.) publishes registration and ticketing with contact management, a website builder and email campaigns, a branded mobile app in the core offering, Klik SmartBadge wearables priced separately, onsite check-in and live streaming, AI-assisted networking and matchmaking, and Salesforce and marketing-automation integrations (accessed 3 September 2026). That is bought by a marketing organisation.
event67 publishes an attendee app and an organizer console. That is bought by whoever runs the event. Both products put a schedule, networking and live engagement in a delegate's hand; only one of them also puts the resulting data into a demand-generation pipeline.
The pricing shapes follow from that. A per-user annual subscription with a three-user minimum prices a team's access to a platform for a year. A per-activated-attendee meter with a fixed per-event ceiling prices one room. Both figures are published, which makes this one of the few comparisons in the category where the numbers can actually be laid side by side — as long as the scope column is read at the same time.
Side by side, with a source on every row
Everything in the Bizzabo column comes from a page we loaded ourselves. The superscript on a cell is its source: it links to that page and the date it was loaded, in the Sources section below. Nothing is inferred, and a row we could not source is removed rather than softened. Bizzabo may change its pricing at any time; check Bizzabo's pricing page for current figures.
| Row | event67 | Bizzabo |
|---|---|---|
| Pricing model | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. | Per-user annual subscription with a three-user minimum; core platform price is published, hardware and add-ons are quote-basedsource 1 |
| Published price points | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. | As published on Bizzabo's pricing page on 3 September 2026, Event Experience OS is listed at $499/user Per month, billed annually (3 user minimum). As published on Bizzabo's pricing page on 3 September 2026, Event Experience OS (annual expression of the same plan) is listed at Starting at $17,999 Per year, billed annually, 3 user minimum. As published on Bizzabo's pricing page on 3 September 2026, Klik SmartBadge: Single and multi-event pricing available.source 1 |
| Free tier | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. | No free tier or free trial is mentioned on the vendor pricing page, and Software Advice's listing states no free trial and no free version.source 1source 4 |
| Branded app in the organizer's own store listing | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. | A third-party listing describes 'a branded mobile app' as part of the core offering, but we could not source a vendor statement clarifying whether that means an organizer-branded experience inside a Bizzabo container app or a standalone app published under the organizer's own developer account.source 5 |
| Published set-up or lead time | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. | Not published on the pages recorded in the source list.source 5 |
| Core attendee features, as published by the vendor | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. | Registration and ticketing with contact management. Event website builder and email campaign tooling. Branded mobile event app included in the core offering. Klik SmartBadge networking wearables (priced separately). Onsite check-in and live streaming. AI-assisted networking and matchmaking, plus 'Bizzy' AI attendee copilot. Real-time analytics and Salesforce/marketing-automation integrationssource 1 |
| Scope the vendor publishes | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. | full-suite event management. Mid-market and enterprise B2B event and marketing teams; Capterra describes it as 'the event management platform for B2B event and marketing teams at mid-market & enterprise companies'source 1source 3 |
| Attendee platforms | iOS, Android and a browser event site. | Third-party listing states Bizzabo supports Android and iPhone and includes a branded mobile app as part of the core offering.source 5 |
event67 meters activated attendees on a single event. Bizzabo's published model is per-user annual subscription with a three-user minimum; core platform price is published, hardware and add-ons are quote-based. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
The same room, priced on each side
The same 480-person conference on event67's curve. On the left, what that costs on event67, computed from our own pricing library rather than typed into this page. On the right, only what Bizzabo publishes itself.
event67
- Activated attendees
- 480
- Billable, after the first 50
- 430
- Total for the event
- $2,150
Bizzabo
No seat field on this side, and no total. Working out what Bizzabo would charge for this room would mean estimating a number they have not published, and an estimate presented as a comparison is exactly the claim we will not make. What follows is only what Bizzabo states itself.
- As published on Bizzabo's pricing page on 3 September 2026, Event Experience OS is listed at $499/user Per month, billed annually (3 user minimum).
- As published on Bizzabo's pricing page on 3 September 2026, Event Experience OS (annual expression of the same plan) is listed at Starting at $17,999 Per year, billed annually, 3 user minimum.
- As published on Bizzabo's pricing page on 3 September 2026, Klik SmartBadge: Single and multi-event pricing available.
Bizzabo's own pricing page carries the current figures.
event67 meters activated attendees on a single event. Bizzabo's published model is per-user annual subscription with a three-user minimum; core platform price is published, hardware and add-ons are quote-based. The two are not the same unit, so the figures are not directly comparable.
Where Bizzabo is the better choice
- Events feed a CRM and a pipeline. Bizzabo publishes Salesforce and marketing-automation integrations; event67 has no CRM connector.
- You need registration, an event website and prospect email in one product. Bizzabo publishes all three; event67 has none of them.
- Networking hardware matters. Bizzabo publishes Klik SmartBadge wearables; event67 has no hardware of any kind.
- You need matchmaking or meeting scheduling. Bizzabo publishes AI-assisted networking and matchmaking; event67 has a directory and QR connections and nothing more.
- The programme streams, or the desk prints. Bizzabo publishes onsite check-in and live streaming; event67 has neither.
Add the track-record difference: a much larger public review base and a longer enterprise procurement history than a newer vendor can show. That is a credibility gap and not only a feature gap, and it is fair to weigh it.
Where event67 is the better choice
- You want to buy one event. Bizzabo's own pricing page states there are no single-event purchases of the core platform; event67 has no subscription at all.
- A small team is the whole team. There is no seat minimum on event67, against a published three-user minimum on the other side.
- You want the bill to follow turnout. event67 counts only attendees who claimed the invite and opened the app, and charges 48 hours after the event ends.
- You want engagement features in the base price. Q&A, polls, reactions, photo album, chat, Wallet passes, campaigns, forms and tracked links are all included.
- You want to try it on a real event first. One live event up to 50 activated attendees, free, with no card.
If you are unbundling the app, this is the shape of it
This is rarely a full migration and should not be scoped as one. Registration, the website and the campaign tooling stay where they are. event67 takes the attendee list by CSV and owns the in-room experience for one event, run alongside the incumbent.
Do it on the free tier first: a 50-attendee internal or regional event is a genuine test of the console, the theme and the invite flow. Then decide whether the flagship follows.
Two things to plan. Delegates who had the old app need a reason to install the new one, so name it in the invite, on the Wallet pass and on the signage. And engagement data leaves event67 as an export rather than through a connector, so agree who owns the reporting join before the first event rather than after it.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- bizzabo.com/pricing, accessed 3 September 2026The vendor's own pricing page
- bizzabo.com/about, accessed 3 September 2026The vendor's own corporate page
- capterra.com/p/135385/Bizzabo, accessed 3 September 2026A third-party software directory listing, not the vendor
- softwareadvice.com/hybrid-event/bizzabo-profile, accessed 3 September 2026A third-party software directory listing, not the vendor
- getapp.com/website-ecommerce-software/a/bizzabo, accessed 3 September 2026A third-party software directory listing, not the vendor
- bizzabo.com/privacy-policy, accessed 3 September 2026The vendor's own corporate page
- softwarefinder.com/event-management-software/bizzabo, accessed 3 September 2026A third-party software directory listing, not the vendor
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Which is cheaper?
Both publish figures, which makes this answerable in a way most comparisons here are not — but only against your own numbers. event67 is free to 50 activated attendees, $5 each after that, capped at $4,750 for one event. Bizzabo publishes a per-user monthly figure billed annually with a three-user minimum, and an annual figure for the same plan (accessed 3 September 2026). One prices a year of platform access; the other prices one room.
Do both give attendees a branded app?
event67 does, publishing to the App Store and Google Play under the client's own listing as standard. For Bizzabo, a third-party listing describes a branded mobile app in the core offering, but we could not source a vendor statement on whether that is a standalone store listing under the organiser's developer account or branding inside a container app, so we make no claim either way.
Does event67 replace Bizzabo?
No, and we would not sell it that way. event67 replaces the attendee app and the console around it. It does not replace registration, ticketing, the website builder, email campaigns, CRM integration, wearables or streaming. Organisers who run both keep the platform for the funnel and use event67 for the room.
What happens if fewer people attend than expected?
On event67 the bill is smaller. The meter counts attendees who claimed the invite and opened the app, and the charge lands 48 hours after the event ends, so a room that fills to 380 instead of 480 costs $1,650 rather than $2,150. We make no claim about how any other vendor's contract handles under-attendance.
Can event67 report on pipeline?
No. The console reports active attendees, funnels, top sessions, session ratings and an end-of-event archive of every Q&A, poll and photo. None of that is joined to opportunity data, because event67 has no CRM connector. If your events are measured against pipeline, that join is manual and you should count the cost of it.
Keep reading
If you are already switching
Other head-to-heads
Decide with a real event, not a demo
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.