event67 vs Personify A2Z Events
The one-sentence difference: event67 is a branded conference companion app with published per-attendee pricing and a ceiling per event, and Personify A2Z Events is trade-show management software built around the exhibitor relationship and bought on a quote.
Last verified: 3 September 2026/Written and maintained by the event67 team
The line between a show system and an attendee app
Personify A2Z Events (A2Z Events and Personify are trademarks of Personify Corp, now part of Momentive Software) publishes an interactive floor plan and exhibitor management, booth and sponsorship sales with online contracts, payment processing and event financials, conference management and a call for papers, mobile applications and a networking suite, multi-year and multi-event architecture, year-round online event communities, registration and ticketing, mobile check-in, and reporting and business intelligence (accessed 3 September 2026). event67 publishes a branded attendee app on iOS, Android and web, and an organiser console covering the programme, invites, moderation, communications and live analytics.
The two lists intersect at one point: what a delegate does on their phone during the event. Everything on either side of that is exclusive to one product. That is unusual for a comparison page, and it is why this one spends as much space on exclusions as on capabilities.
The buyer differs too, and it shows in how each product is sold. A2Z Events is bought by an association or an independent show organiser whose commercial model is selling floor space, with the platform tracking the booths, the contracts and the money attached to them; Personify's own pages describe customers from startups up to Gold 100 tradeshow scale, and route buyers to a demo rather than to a price (accessed 3 September 2026). event67 is bought self-serve by whoever is producing the programme, with the rate per activated attendee and the ceiling on a single event printed on a page, a free tier covering one live event up to fifty activated attendees, and no card required to start.
One more structural difference is worth naming. Personify's homepage states that it is now part of Momentive Software, and its product line sits beside association management, membership and community tooling (accessed 3 September 2026). That ecosystem is a genuine reason to consolidate, and consolidation is an argument event67 cannot answer, because we are one product doing one job by design. If you are optimising for the fewest suppliers, the ecosystem wins that on its own terms.
Side by side, with a source on every row
Everything in the Personify A2Z Events column comes from a page we loaded ourselves. The superscript on a cell is its source: it links to that page and the date it was loaded, in the Sources section below. Nothing is inferred, and a row we could not source is removed rather than softened. Personify A2Z Events may change its pricing at any time; check Personify A2Z Events's pricing page for current figures.
| Row | event67 | Personify A2Z Events |
|---|---|---|
| Pricing model | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. | quote-based — not publishedsource 3 |
| Published price points | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. | As at 3 September 2026, Personify A2Z Events does not publish list pricing and directs buyers to request a quote.source 3 |
| Free tier | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. | Software Advice records no free trial or free version.source 3 |
| Branded app in the organizer's own store listing | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. | Could not source. The Personify A2Z Events product page gives no information on white-label branding, separate App Store listings, extra cost or lead time.source 1 |
| Published set-up or lead time | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. | Not published on the pages recorded in the source list.source 1 |
| Core attendee features, as published by the vendor | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. | Interactive floor plan and exhibitor management. Booth and sponsorship sales with online contracts. Payment processing and event financials. Conference management and call for papers. Mobile applications and a networking suite. Multi-year, multi-event architecture. Year-round online event communities. Reporting and business intelligence. Registration and ticketing. Mobile check-insource 1 |
| Scope the vendor publishes | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. | full-suite event management. trade associations, chambers of commerce, member-based organisations and independent show organisers, from startups up to Gold 100 tradeshow scalesource 1 |
| Attendee platforms | iOS, Android and a browser event site. | The Personify product page lists 'mobile applications and networking suite' as part of the A2Z Events platform, and the Software Advice feature list includes mobile access and check-in. Neither source names iOS or Android explicitly, so platform flags are left null.source 1source 3 |
event67 meters activated attendees on a single event. Personify A2Z Events's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
The same room, priced on each side
Both products considered against the same 550-delegate show. On the left, what that costs on event67, computed from our own pricing library rather than typed into this page. On the right, only what Personify A2Z Events publishes itself.
event67
- Activated attendees
- 550
- Billable, after the first 50
- 500
- Total for the event
- $2,500
Personify A2Z Events
No seat field on this side, and no total. Working out what Personify A2Z Events would charge for this room would mean estimating a number they have not published, and an estimate presented as a comparison is exactly the claim we will not make. What follows is only what Personify A2Z Events states itself.
- As at 3 September 2026, Personify A2Z Events does not publish list pricing and directs buyers to request a quote.
Personify A2Z Events's own site carries the current figures.
event67 meters activated attendees on a single event. Personify A2Z Events's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Where Personify A2Z Events is the better choice
- You sell floor space. Interactive floor plans, exhibitor management and booth sales are published A2Z Events capabilities; event67 has none of them.
- Exhibitor contracts and sponsorship sales need to live in the platform. event67 has no contract workflow and no sales pipeline.
- You need payment processing and event financials from the same product. event67 takes no payment from attendees and raises no invoices.
- You run a call for papers. A2Z Events publishes conference management with a call for papers; event67 has no submission workflow and no speaker portal.
- A recurring show needs multi-year, multi-event architecture that carries forward. event67 models each event on its own.
- Your association already runs on Momentive Software's membership and community stack, and you want the show inside it (accessed 3 September 2026).
Every item there is a hard exclusion on our side rather than something scheduled. If two or more of them are on your requirement list, the decision is made, and no amount of attendee-app polish should reopen it. We would rather publish that plainly than have it emerge in week three of an implementation.
Where event67 is the better choice
- The app must carry the association's name in the App Store and Google Play. event67 publishes under the client's own listing.
- You want a price before a demo. event67's per-attendee rate and per-event ceiling are on the pricing page; Personify publishes no figures and routes to a demo (accessed 3 September 2026).
- You want to prove it on a real event. event67 is free for one live event up to 50 activated attendees, no card; the Software Advice entry records no free trial and no free version for A2Z Events (accessed 3 September 2026).
- In-room engagement is the requirement: moderated live Q&A with upvoting, polls from the session screen, reactions, session feedback and a shared photo album with three moderation modes.
- You want the bill tied to turnout. event67 counts only delegates who claimed an invite and opened the app, and charges 48 hours after the event ends.
- You need it running in days, built by your own team, with no onboarding engagement and no data migration.
These are statements about what event67 does, sourced to our own product record, next to sourced statements about what the other product publishes. None of them is a judgement about how a show-management system ought to be built; a platform whose job is the exhibit hall is not failing by not being an attendee app.
If you are adding event67, this is the shape of it
For most trade shows this is an addition rather than a switch, because the exhibit-hall system has no substitute in event67. Booth sales, contracts and financials stay put. You export the delegate list, import it by CSV, build sessions, tracks, rooms, speakers and sponsor tiers in the console, set the theme, and send bulk invites with per-recipient delivery tracking. A live meter counts activated delegates from the day the event is published, so the amount accrues in front of you rather than arriving afterwards.
Plan for two frictions. The delegate list on a trade show is assembled from several sources — members, exhibitor staff, speakers, late registrations — and with no integration between the two systems, and no relationship between the two companies, somebody has to own the merge and a top-up import in the final week. And an app under the association's own name is a fresh download for every delegate, so the invite email, the Wallet pass and the signage at registration all have to carry it. Neither is difficult; both are easy to forget until the week of the show.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- personifycorp.com/products/a2z-Events, accessed 3 September 2026The vendor's own site
- personifycorp.com, accessed 3 September 2026The vendor's own site
- softwareadvice.com/event-management/a2z-events-profile, accessed 3 September 2026A third-party software directory listing, not the vendor
- communitybrands.com/company/news/community-brands-and-configio-to-simplify-membership-registration-and-event-management, accessed 3 September 2026A published third-party source
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Are these two products substitutes?
Only on one surface. They overlap on what a delegate does on their phone during the event. They do not overlap on floor plans, booth sales, exhibitor contracts, payment processing, event financials, registration, ticketing or a call for papers, all of which A2Z Events publishes and event67 does not have (accessed 3 September 2026). Organisers who use both keep the show system and add the app.
Which is cheaper?
Unanswerable, and we will not guess. event67's price is published: free to 50 activated attendees, $5 each after that, and one event never exceeds $4,750. As at 3 September 2026, Personify A2Z Events does not publish list pricing and directs buyers to request a quote. The only public figure we found is a third-party directory listing rather than a vendor-published price, which is not the same claim and is not repeated here.
Does event67 have a floor plan for the exhibit hall?
No. There are no interactive floor plans, no hall maps and no wayfinding in event67, and grep across our own codebase confirms it rather than a marketing assumption. Delegates get a schedule, a personal agenda, a directory, QR connections and session-level engagement. If exhibitors expect a searchable booth map inside the app, event67 will not meet that requirement and we would not try to talk you round it.
Can both run at the same event?
Yes, and that is the common pattern. The show system keeps the hall, the contracts and the money; event67 runs the delegate app. There is no integration between them and no partnership of any kind, so the connection is a CSV export and import, and one person needs to own keeping the delegate list and session times in step across the two.
What about check-in at the door?
event67 scans an attendee's QR badge against your guest list, returns "already" rather than an error on a repeat scan, and shows a live arrivals count at the desk and in the console. It does not print badges, drive kiosks or read wristbands, and it has no scanner hardware. On a show that hands out printed badges at registration, event67 is one part of the door operation rather than the whole of it.
Keep reading
If you are already switching
Other head-to-heads
Decide with a real event, not a demo
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.