Personify A2Z Events alternative: event67 covers the attendee app, not the exhibit hall

Personify A2Z Events (A2Z Events and Personify are trademarks of Personify Corp, now part of Momentive Software) is sold to trade associations, chambers of commerce, member-based organisations and independent show organisers, from startups up to Gold 100 tradeshow scale, according to its own product page (accessed 3 September 2026). Ownership has moved: a banner on Personify's own homepage states that "Personify is now part of Momentive Software", the company that was formerly Community Brands (accessed 3 September 2026). It is worth writing the product's name out in full each time, because it appears variously as A2Z Events, a2z Events and Personify A2Z Events, and the short forms are ambiguous in search.

The published feature set explains the buyer. Personify's product page lists an interactive floor plan and exhibitor management, booth and sponsorship sales with online contracts, payment processing and event financials, conference management and call for papers, mobile applications and a networking suite, multi-year and multi-event architecture, year-round online event communities, registration and ticketing, mobile check-in, and reporting and business intelligence (accessed 3 September 2026). That is a show-management system: its centre of gravity is the exhibitor relationship and the revenue attached to it.

So the real question behind the search is which half of a trade show you are trying to fix. If it is the hall — who has which booth, what they signed, what they owe — event67 is not in that market at all and cannot become useful to you by any configuration. If it is the delegate's two days, then the comparison is live, and it comes down to what a branded companion app does for the people walking between the stands.

Two sourcing notes before anything else on this page is read as settled. Personify's product page lists mobile applications and a networking suite, and the Software Advice directory entry records mobile access and check-in, but neither source names iOS or Android explicitly, so we make no claim about which platforms are supported (accessed 3 September 2026). And we could not source any information about organiser-branded app listings, their cost or their lead time on any Personify page we loaded, so this page makes no claim about white-labelling either way. On price there is nothing published at all: buyers are routed to a demo, and the only public figure we found sits on a third-party directory rather than on a vendor page, so we do not repeat it.

If the exhibit hall is the business, this is settled before it starts. Interactive floor plans and exhibitor management, booth and sponsorship sales with online contracts, payment processing and event financials are all published parts of the A2Z Events product, and they are the engine of a trade show's revenue (accessed 3 September 2026). event67 has no floor plan, no booth inventory, no exhibitor contracts, no sponsorship sales workflow and no event financials. Not partially — none. A show that sells space cannot run on us, and we will not take the meeting.

The same goes for the parts of the programme that live upstream of the app. Conference management with a call for papers, registration and ticketing, and a multi-year, multi-event architecture that carries a recurring show forward from one year to the next are all on the published feature list (accessed 3 September 2026). event67 has no submission workflow, no peer review, no speaker portal and no ticketing, and it models each event on its own rather than as a series.

There is a structural reason to stay put as well. Personify's own homepage states that it is now part of Momentive Software, and its listed product lines sit alongside association management, membership and community tooling — WildApricot, MC Professional, MC Trade and ThreeSixty among them (accessed 3 September 2026). If your association already runs its membership on that stack, keeping the show inside the same ecosystem has a value that no feature comparison captures: one supplier relationship, one set of member records, one place the historical event data lives.

Year-round online event communities are part of the published offering too, which matters for an association whose members expect somewhere to be between annual meetings. event67 is an event product: it starts when the event is created and it has nothing to say for the eleven months in between.

1. Separate the hall from the programme

   Booth sales, exhibitor contracts and show financials stay where they are. What moves, if anything moves, is the delegate-facing app and the conference programme inside it.

2. Export the delegate list

   Names, email addresses and any profile fields worth carrying across. event67 imports from CSV, and nothing in the step depends on the other vendor beyond a standard export.

3. Rebuild the programme and the theme

   Sessions, tracks, rooms, speakers and sponsor tiers go into the console; logo, colours and typography go into the theme editor with its WCAG AA advisory. For a two-day show this is a couple of days, not a project.

4. Invite, then watch activation

   Bulk invites carry per-recipient delivery tracking, and a live meter counts activated delegates from the day the event is published. Billing runs 48 hours after the show ends, never before.

The genuinely awkward part is that a trade show's delegate list is not a single artefact. Members, exhibitor staff, speakers and walk-ups arrive from different places at different times, and with no integration between event67 and any show-management system — there is none, and no relationship with the vendor — someone has to own the merge and the top-up import late in the week. The second friction is the install: an app under the association's own name is a new download for every delegate, so the invite email, the Wallet pass and the signage at registration all have to point at it rather than assuming familiarity.