event67 vs Guidebook
The one-sentence difference: event67 meters an event by the attendees who actually opened the app, while Guidebook licenses an app by the year with unlimited attendees — so the cheaper product is decided by your head count and your event count, not by a feature list.
Last verified: 3 September 2026/Written and maintained by the event67 team
Where the two products actually diverge
On what a delegate touches, very little. Guidebook (Guidebook is a trademark of Guidebook Inc.) publishes a branded mobile app, an event website, personal schedules and to-do lists, speaker, sponsor and exhibitor directories, venue and local-area maps, attendee messaging with an interactive social feed, registration tools and check-in, and real-time analytics (accessed 3 September 2026). event67 publishes a live schedule with a personal agenda, a searchable attendee directory, QR connections, live Q&A, polls, reactions, session feedback and ratings, a moderated shared photo album, tier-ordered sponsor pages, smart and scheduled push, and Apple Wallet passes.
The real divergences are three. Guidebook publishes maps; event67 has none. event67 publishes live Q&A, polls, reactions and Wallet passes; Guidebook's published feature list on the pages we accessed does not name them. And the branded store listing sits in a paid tier on one side and in the base product on the other.
Then there is the meter, which is the part that decides most of these evaluations. A flat annual licence and a per-activated-attendee charge cross over at a head count you can calculate before you talk to anyone. Below the crossover the meter is cheaper; above it the licence is, by a widening margin. Neither is a better idea in the abstract. We publish our side of that arithmetic and we would rather you ran it than trusted a comparison table, including ours.
Side by side, with a source on every row
Everything in the Guidebook column comes from a page we loaded ourselves. The superscript on a cell is its source: it links to that page and the date it was loaded, in the Sources section below. Nothing is inferred, and a row we could not source is removed rather than softened. Guidebook may change its pricing at any time; check Guidebook's pricing page for current figures.
| Row | event67 | Guidebook |
|---|---|---|
| Pricing model | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. | quote-based — not publishedsource 1 |
| Published price points | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. | As at 3 September 2026, Guidebook does not publish list pricing and directs buyers to request a quote.source 1 |
| Free tier | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. | Capterra records Free trial: Available; Free version: Not available; no credit card needed to start the trial.source 1source 3 |
| Branded app in the organizer's own store listing | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. | Guidebook's own pricing page lists 'Branded Mobile app' among the features of its Single Event tier and 'Multiple branded event guides' under Multiple Events, as read on 2026-09-03. An earlier note here inferred from a directory figure that the branded app sat behind a separate paid tier.source 1 |
| Published set-up or lead time | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. | Not published on the pages recorded in the source list.source 1 |
| Core attendee features, as published by the vendor | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. | Branded mobile app with unlimited attendee downloads. Event website. Personal schedule building and to-do lists. Speaker, sponsor and exhibitor directories. Venue and local-area maps. Attendee messaging and interactive social feed with photos, likes and comments. Registration tools and attendee check-in. Real-time analytics; consolidated analytics across events on multi-event plans. Slate integration (higher-ed admissions)source 1 |
| Scope the vendor publishes | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. | attendee app. Small events (a 'Small Event' plan is capped at 200 attendees) through to multi-event corporate teams and campus-wide university department licences covering unlimited institutional events.source 1 |
| Attendee platforms | iOS, Android and a browser event site. | Shared 'Guidebook' container app (seller Guidebook Inc) for guides published on lower tiers; the Branded App tier gets its own store listing.source 8 |
event67 meters activated attendees on a single event. Guidebook's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
The same room, priced on each side
A 140-person symposium on event67's curve. On the left, what that costs on event67, computed from our own pricing library rather than typed into this page. On the right, only what Guidebook publishes itself.
event67
- Activated attendees
- 140
- Billable, after the first 50
- 90
- Total for the event
- $450
Guidebook
No seat field on this side, and no total. Working out what Guidebook would charge for this room would mean estimating a number they have not published, and an estimate presented as a comparison is exactly the claim we will not make. What follows is only what Guidebook states itself.
- As at 3 September 2026, Guidebook does not publish list pricing and directs buyers to request a quote.
Guidebook's own pricing page carries the current figures.
event67 meters activated attendees on a single event. Guidebook's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Where Guidebook is the better choice
- Large or unpredictable head counts. A flat fee with unlimited attendees beats any per-attendee meter above the crossover, and event67's is a per-attendee meter.
- A portfolio of events in one year. Guidebook markets a Multiple Events plan at a flat annual fee covering unlimited events (accessed 3 September 2026); event67 bills each event separately.
- Higher education at institution scale. Guidebook publishes a Campus-Wide Department License and a Slate integration; event67 has no campus licence and no student-information-system integration.
- Venue and local-area maps. Guidebook publishes them; event67 has no maps or wayfinding of any kind.
- A long delivery record. Guidebook's iOS listing shows 3,697 ratings (Apple, accessed 3 September 2026), against a much newer product on our side.
Where event67 is the better choice
- Small and mid-sized events. Below the crossover a meter costs less than a licence, and event67's first 50 activated attendees are free.
- A branded listing without a tier upgrade. In event67 it is standard on every event; Capterra's Guidebook listing records the branded app as a separate, higher-priced plan (accessed 3 September 2026).
- Live engagement in the session. Q&A with upvoting and moderation, polls, reactions, session ratings and a moderated photo album are in event67's base product.
- Buying one conference. No annual licence, no seat minimum, and billing 48 hours after the event rather than at the start of a contract year.
- Deciding without a call. event67 publishes its rate and its per-event ceiling; Guidebook's own pricing page publishes no figures as at 3 September 2026.
If you are switching, this is the shape of it
Do the arithmetic first, because it can end the exercise in five minutes. Take last year's real activated head count for each event, charge the count above 50 at $5, cap each event at $4,750, and total the year. If a flat licence beats that total, stay where you are and we would say the same in a sales call.
If the meter wins, the migration is data entry: export the attendee list, import by CSV, rebuild sessions, tracks, rooms, speakers and sponsors, set the theme, send invites. The part that needs a plan is the second install. Two branded apps means the delegates who had the old icon need a reason to fetch the new one, so put its name in the invite email, on the Wallet pass and on the on-site signage.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- guidebook.com/pricing, accessed 3 September 2026The vendor's own pricing page
- guidebook.com/pricing-25-variant-a, accessed 3 September 2026The vendor's own pricing page
- capterra.com/p/144023/Guidebook/pricing, accessed 3 September 2026A third-party software directory listing, not the vendor
- capterra.com/p/144023/Guidebook, accessed 3 September 2026A third-party software directory listing, not the vendor
- guidebook.com/post/event-app-pricing, accessed 3 September 2026The vendor's own pricing page
- guidebook.com/compare/accelevents-alternative, accessed 3 September 2026The vendor's own site
- guidebook.com/contact, accessed 3 September 2026The vendor's own corporate page
- apps.apple.com/us/app/guidebook/id428713847, accessed 3 September 2026The product's App Store listing
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Which is cheaper?
It depends entirely on head count and event count, and we will not pretend otherwise. event67 is free to 50 activated attendees, $5 each after that, capped at $4,750 per event. Guidebook's own pricing page publishes no figures as at 3 September 2026, so the only numbers in circulation are Capterra's vendor-supplied listing. Get a quote from Guidebook, run our published curve against your real attendance, and compare like for like.
Do both give attendees a branded app?
Both offer one, on different commercial terms. Guidebook's pricing page lists a branded mobile app across its plan tiers while Capterra records a distinct, higher-priced Branded App plan (both accessed 3 September 2026). event67 publishes to the App Store and Google Play under the client's own listing as standard, on every event including the free tier.
Does either sell tickets?
Guidebook's pricing page lists registration tools and attendee check-in (accessed 3 September 2026). event67 does not sell tickets, collect payment from attendees or run a box office, and has no badge printing. Organisers on event67 keep registration wherever it already lives and import the list.
What about maps?
Guidebook publishes venue and local-area maps. event67 has no interactive floor plans, venue maps or wayfinding, confirmed by search across the codebase on 3 September 2026. For a multi-building venue this is a real difference and it favours Guidebook.
Can I run one event on each and compare?
Yes, and it is a sensible way to decide. event67's free tier covers one live event up to 50 activated attendees with the full feature set and no card, so a small internal event is a genuine test rather than a demo. Capterra records that Guidebook offers a free trial with no credit card required (accessed 3 September 2026).
Keep reading
If you are already switching
Other head-to-heads
Decide with a real event, not a demo
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.