Guidebook alternative: event67, where the branded app is not a tier
event67 is a branded conference app charged per activated attendee, free for the first 50 and capped per event. Guidebook is a long-established event and campus app sold as a flat annual licence with unlimited attendees, whose branded-app tier Capterra lists as a separate plan.
Last verified: 3 September 2026/Written and maintained by the event67 team
This is a comparison of two meters, not two feature lists
Guidebook (Guidebook is a trademark of Guidebook Inc.) and event67 do a strikingly similar job. Guidebook's own pricing page lists a branded mobile app, an event website, personal schedule building, speaker, sponsor and exhibitor directories, venue and local-area maps, attendee messaging, registration tools and check-in, and real-time analytics (accessed 3 September 2026). Strip the brand names off and a delegate would not reliably tell you which app they were in.
What differs is the shape of the bill, and it differs enough to decide the purchase on its own. Guidebook markets a flat annual fee with unlimited downloads and no attendee fees, in three shapes: Single Event, Multiple Events, and a Campus-Wide Department License covering unlimited university events (accessed 3 September 2026). event67 charges per activated attendee above a free fifty, with a ceiling on any one event. A flat fee is indifferent to how many people show up. A meter is not. Which is cheaper is arithmetic, not argument, and the arithmetic flips at a head count you can work out in advance.
There is one sourcing caution worth stating plainly, because it affects how you should read any Guidebook price you find online, including the table further down this page. Guidebook's own pricing page publishes no dollar amounts and routes every tier to 'Talk To Us' (accessed 3 September 2026). The figures we show come from Capterra's vendor-supplied listing, and we label them that way rather than presenting them as Guidebook's published prices. Capterra's listing also carries a Self Service figure that we consider a data artefact and have not repeated anywhere on this site.
What organizers ask us for — event67's own opinion
Our own view of the conversations we have, offered as opinion and not as a claim about anyone else's product. We sell event67, so read it accordingly.
- A branded listing without buying the top tier
- A cost that scales down for small events
- Attendees who get into the app first time
- Q&A and polls without an add-on line
- No annual commitment for one conference
- A price they can check on a page
How event67 answers them: the branded store listing is standard rather than a plan, so a 140-person symposium gets the same app a 1,000-person conference does. The meter scales down as well as up, which is the point of a meter. Attendees arrive through an invite claim plus an Apple Wallet pass rather than a login form. Live Q&A, polls, reactions, the shared photo album and chat with reactions, replies and delivery ticks are all in the base product. There is no annual commitment: one event is bought, run and billed on its own, 48 hours after it ends. And the rate is published.
Guidebook and event67, row by row
Every cell in the Guidebook column is quoted or summarised from a page we loaded ourselves, with the link and the date beside it. A row we could not source is not softened, it is removed. Guidebook may change its pricing at any time; check Guidebook's pricing page for current figures.
| Row | Guidebook | event67 |
|---|---|---|
| Pricing model | quote-based — not publishedguidebook.com/pricing, accessed 3 September 2026 | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. |
| Published price points | As at 3 September 2026, Guidebook does not publish list pricing and directs buyers to request a quote.guidebook.com/pricing, accessed 3 September 2026 | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. |
| Free tier | Capterra records Free trial: Available; Free version: Not available; no credit card needed to start the trial.guidebook.com/pricing, accessed 3 September 2026 and capterra.com/p/144023/Guidebook/pricing, accessed 3 September 2026 | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. |
| Branded app in the organizer's own store listing | Guidebook's own pricing page lists 'Branded Mobile app' among the features of its Single Event tier and 'Multiple branded event guides' under Multiple Events, as read on 2026-09-03. An earlier note here inferred from a directory figure that the branded app sat behind a separate paid tier.guidebook.com/pricing, accessed 3 September 2026 | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. |
| Published set-up or lead time | Not published on the pages recorded in the source list.guidebook.com/pricing, accessed 3 September 2026 | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. |
| Core attendee features, as published by the vendor | Branded mobile app with unlimited attendee downloads. Event website. Personal schedule building and to-do lists. Speaker, sponsor and exhibitor directories. Venue and local-area maps. Attendee messaging and interactive social feed with photos, likes and comments. Registration tools and attendee check-in. Real-time analytics; consolidated analytics across events on multi-event plans. Slate integration (higher-ed admissions)guidebook.com/pricing, accessed 3 September 2026 | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. |
| Scope the vendor publishes | attendee app. Small events (a 'Small Event' plan is capped at 200 attendees) through to multi-event corporate teams and campus-wide university department licences covering unlimited institutional events.guidebook.com/pricing, accessed 3 September 2026 | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. |
| Attendee platforms | Shared 'Guidebook' container app (seller Guidebook Inc) for guides published on lower tiers; the Branded App tier gets its own store listing.apps.apple.com/us/app/guidebook/id428713847, accessed 3 September 2026 | iOS, Android and a browser event site. |
event67 meters activated attendees on a single event. Guidebook's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
A 140-person symposium, end to end
This is the size where the two meters diverge most sharply, so it is worth walking. The organiser creates the event, imports 160 invitees from a spreadsheet and sends invites; 140 of them claim and open. Sessions, rooms and speakers go in over an afternoon, with a poster session running as a capacity-controlled workshop RSVP and automatic waitlist promotion when someone drops.
On the day, delegates star sessions into My Picks, scan each other to connect, upvote questions in moderated live Q&A, answer polls from the session screen and add photos to a shared album set to moderated. The organiser publishes announcements that deep-link to the exact post, watches arrivals against the guest list, and reads engagement analytics live rather than in a report a fortnight later.
The bill: 140 activated attendees, less the 50 that are free, is 90 billable at $5 — $450 for the event. Run the same symposium four times a year and it is $1,800. Figures computed from event67's pricing library at build time.
When Guidebook is the better fit
Two situations, and the first is simply arithmetic. A flat annual fee with unlimited attendees is better economics for a large event, an unpredictable one, or a portfolio of them. Guidebook markets exactly that: one flat fee, unlimited downloads, no attendee fees, and a Multiple Events plan covering unlimited events in a year (accessed 3 September 2026). If you run a 5,000-person conference, a flat licence beats any per-attendee meter including ours, and it is not close. If you run eight events a year, the same logic applies across the portfolio. Do the sum with your own head counts before you read another word of comparison copy from anybody.
The second is higher education. Guidebook publishes a Campus-Wide Department License covering unlimited institutional events and a Slate integration for admissions (accessed 3 September 2026). event67 has no campus licence, no student-information-system integration and no equivalent of either. A university buying one app for orientation, admitted-student days, athletics and a dozen departmental conferences is buying something event67 does not sell.
There is also a longevity point. Guidebook has been in this market for well over a decade with a deep higher-education footprint, and its iOS listing shows 3,697 ratings (Apple, accessed 3 September 2026). Where an institution's procurement wants a long delivery record, that is a genuine advantage and not one we can argue away.
What event67 does not do
Stated in full rather than discovered later. None of the following exists in event67 today:
- Interactive floor plans, venue maps and wayfinding
- Attendee registration, ticketing or payment collection
- Onsite badge printing, kiosks and check-in hardware
- Exhibitor lead retrieval and booth scanning
- Campus-wide or institutional licensing, and any student-information-system integration
- CEU, CME or PDH credit tracking and certificates
- Call for papers, abstract review and speaker portals
- Virtual and hybrid streaming and on-demand video
- In-app account deletion — deletion runs by email and a web page
Maps are worth calling out specifically, because they appear as an expected feature in most event-app roundups and Guidebook publishes them. event67 has none, grep-confirmed against the codebase on 3 September 2026.
What switching actually involves
Work out the crossover first
Take last year's actual activated head count, not the invite list. Multiply the count above 50 by $5, cap it at $4,750, and multiply by the number of events you run in a year. Compare that with a flat licence. If the flat licence wins, stop here.
Export the attendee list
Name, email and any profile fields you want in the directory. event67 imports CSV; nothing in this step needs the previous vendor's cooperation beyond a standard export.
Rebuild the programme
Sessions, tracks, rooms, speakers and tier-ordered sponsors go into the console. For a single-track symposium this is an afternoon.
Theme it, then send invites
Logo, colours and typography flow through every screen, with a WCAG AA contrast advisory on each pair that warns and confirms without blocking. Invites carry per-recipient delivery tracking.
The awkward part is not the data, it is the store. Moving between branded apps means a second install for anyone who had the old one, and app icons on a delegate's home screen are stickier than anyone expects. Plan the communications, and put the new app's name in the invite, the pass and the signage.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- guidebook.com/pricing, accessed 3 September 2026The vendor's own pricing page
- guidebook.com/pricing-25-variant-a, accessed 3 September 2026The vendor's own pricing page
- capterra.com/p/144023/Guidebook/pricing, accessed 3 September 2026A third-party software directory listing, not the vendor
- capterra.com/p/144023/Guidebook, accessed 3 September 2026A third-party software directory listing, not the vendor
- guidebook.com/post/event-app-pricing, accessed 3 September 2026The vendor's own pricing page
- guidebook.com/compare/accelevents-alternative, accessed 3 September 2026The vendor's own site
- guidebook.com/contact, accessed 3 September 2026The vendor's own corporate page
- apps.apple.com/us/app/guidebook/id428713847, accessed 3 September 2026The product's App Store listing
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
How much does Guidebook cost?
Guidebook's own pricing page publishes no dollar amounts and routes every tier to 'Talk To Us' (accessed 3 September 2026). Capterra's vendor-supplied listing records a Full Service plan and a separate Branded App plan with annual figures, and Guidebook's own pricing explainer references a figure while directing readers to sales for a custom quote. We show the Capterra figures attributed to Capterra, and you should confirm any of them with Guidebook directly.
Is the branded app included or extra?
Guidebook's pricing page lists a branded mobile app among the features across its plan tiers, while Capterra's listing records a distinct Branded App plan priced above the Full Service plan, and Guidebook's own explainer describes white-labelling as typically a premium add-on or a higher-tier inclusion (all accessed 3 September 2026). Guidebook does not publish whose developer account the app ships under, or a lead time. In event67 the branded listing is standard on every event, including the free one.
At what size does Guidebook become cheaper than event67?
It depends on your own numbers, and you should run them. event67 charges $5 per activated attendee above the first 50, capped at $4,750 for one event. A flat annual licence has a fixed cost regardless of head count, so it wins above whatever attendee volume equals that licence, and wins sooner the more events you run in a year. Below that point the meter is cheaper. We would rather you did the sum than took our word.
Does event67 have venue maps?
No. Interactive floor plans, venue maps and wayfinding are not built, confirmed by search across the codebase on 3 September 2026. Guidebook publishes venue and local-area maps on its pricing page. If delegates need to navigate a large or multi-building venue in-app, that is a real gap and it should count against us.
Can I try event67 without talking to sales?
Yes. Sign up with an email and password, create one live event for up to 50 activated attendees, and run it with the whole feature set and the full branded theme. No card and no trial clock. Capterra records that Guidebook offers a free trial with no credit card required and no free version (accessed 3 September 2026).
What happens to attendee data at the end?
The console produces an end-of-event archive of every Q&A, poll and photo, and engagement analytics are exportable. One honest gap: there is no in-app account deletion for attendees today. Deletion runs through privacy@event67.com and a web page, and we will not describe it as in-app until it is.
Keep reading
Look at this from another angle
Others in attendee app
Start here instead
Run one event free, and see the meter for yourself
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.