GWL Convention Center
GWL Convention Center is a convention centre in Traverse City, Michigan. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.
- From TVC
- 5 km (3.1 mi)
- Cherry Capital Airport
- From the centre
- 3.3 km (2.1 mi)
- of Traverse City
Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.
What the record holds
It stands at 3575 North US-31 South, 49684, 3.3 km (2.1 mi) from the centre of Traverse City.
GWL Convention Center was operated by Great Wolf Lodge.
Neither a capacity nor a floor area is published for GWL Convention Center in any open source, so the numbers on this page describe where it is and what it is, not how many it holds. The venue will quote you directly.
- Address
- 3575 North US-31 South, Traverse City, Michigan 49684, United States
- Operator
- Great Wolf Lodge
- Official site
- www.greatwolf.com/traverse-city/php
- Coordinates
- 44.7390, -85.6460
- Classified as
- convention centre
How attendees reach it
Cherry Capital Airport (TVC) sits 5 km (3.1 mi) out, so a same-day return is realistic for anyone flying in for one session.
The centre of Traverse City is 3.3 km (2.1 mi) away, which is a taxi rather than a walk and a reason to publish an arrival map.
Traverse City has 25 venues mapped in total and a population of 15,782. The Traverse City guide covers the airport, the local time zone and what else is bookable nearby.
Programming it
An exhibition building is bought by the square foot, not the seat. What decides whether your show fits is column spacing, ceiling height and how many trucks can be on the dock at once, so ask GWL Convention Center for the hall sheet rather than a capacity number.
- trade shows and exhibitions
Built as a floor rather than a seating plan, which is what an exhibition needs.
- multi-track conferences
The same hall subdivides into tracks once the booths come out.
- career fairs
A booth grid and a single controlled entrance is the whole requirement.
What event67 costs at this capacity
A GWL Convention Center programme at 240 activated attendees — a plausible programme at a venue of this kind in Traverse City — prices like this. Nothing is charged for the first 50, and nothing at all is charged past 1,000.
- activated attendees
- 240activated attendees
- billable, after the first 50 are free
- 190billable, after the first 50 are free
- for the whole event, at $5 each
- $950for the whole event, at $5 each
You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.
Elsewhere in Traverse City
4 other venues in Traverse City have enough published detail for their own guide. Worth a shortlist before you commit.
- Turtle Creek Stadiumstadium
- Traverse City Opera Housetheatre
- Cherry Basket Farmevent space
- Ramsdell Theatreperforming-arts centre
Where these numbers come from
event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.
- OpenStreetMap contributors, ODbL
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Retrieved 3 September 2026. 5 distinct facts from the record are rendered on this page: street address, postal code, operator, official website, nearest airport with distance.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
What is the capacity of GWL Convention Center?
Not published. Neither a seated capacity nor a floor area for GWL Convention Center appears in any of the open sources behind this page, so quoting one would be a guess. The venue will give you the figure; ask for seated, theatre and reception separately.
Where is GWL Convention Center?
3575 North US-31 South, Traverse City, Michigan 49684, United States. It is 3.3 km (2.1 mi) from the centre of Traverse City. The nearest major airport is Cherry Capital Airport (TVC), about 5 km (3.1 mi) away.
What does an event app cost for an event at GWL Convention Center?
240 activated attendees means 190 billable after the free 50, so $950 for the event. That example is a plausible programme at a venue of this kind in Traverse City. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Is event67 affiliated with GWL Convention Center?
No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.
What else is nearby if GWL Convention Center is booked?
Turtle Creek Stadium, Traverse City Opera House and Cherry Basket Farm are in the same city and have their own pages here. 25 venues in total are mapped in Traverse City.
Keep reading
Elsewhere in Traverse City
- Turtle Creek Stadium
stadium
- Traverse City Opera House
theatre
- Cherry Basket Farm
event space
- Ramsdell Theatre
performing-arts centre
- Hosting an event in Traverse City
Up a level
What kind of event is it
Running an event at GWL Convention Center?
Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.