Briggs & Stratton Big Backyard
A theatre in Milwaukee, Wisconsin. It seats a stated 8,000. This page collects the address, the access and the capacity figures an organizer needs before a site visit.
- Stated capacity
- 8,000
- people, as published
- Opened
- 2011
- 15 years old
- From MKE
- 9 km (5.6 mi)
- Milwaukee Mitchell International Airport
- From the centre
- 1.2 km (0.7 mi)
- of Milwaukee
Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.
The building
It sits in Milwaukee, right in the centre of Milwaukee.
Briggs & Stratton Big Backyard was opened in 2011, which puts it at 15 years old.
8,000 is hall scale — a full general session, or an exhibition floor with the seating cleared.
- Official site
- summerfest.com/briggs-and-stratton-big-backyard
- Coordinates
- 43.0298, -87.8994
- Classified as
- theatre
Access and arrival
Milwaukee Mitchell International Airport (MKE) is 9 km (5.6 mi) out, a standard transfer of twenty to forty minutes outside rush hour.
A central address is worth more than it looks: no shuttle, no parking plan, and evening sessions that people actually stay for.
Milwaukee has 124 venues mapped in total and a population of 563,531. The Milwaukee guide covers the airport, the local time zone and what else is bookable nearby.
The kind of event it takes
A fixed-seat house suits a single-track programme: keynotes, panels, award ceremonies and film. It does not suit a trade floor, banqueting or anything that needs the seats to move, so pair it with a nearby function room if you need both.
- award ceremonies
Fixed seating, sightlines and a lighting rig are the hard parts, and they are already here.
- product launches
A single-track room with a real stage is the right shape for a launch.
- multi-track conferences
Works as a plenary house with breakouts booked elsewhere in the city.
The app bill, at this size
Take 950 people through the door in Briggs & Stratton Big Backyard — sized to the stated capacity of Briggs & Stratton Big Backyard. The first 50 activated attendees are free on every event, so only the rest are billed, and the total stops moving at 1,000 however many more turn up.
- activated attendees
- 950activated attendees
- billable, after the first 50 are free
- 900billable, after the first 50 are free
- for the whole event, at $5 each
- $4,500for the whole event, at $5 each
You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.
Other rooms in Milwaukee
4 other venues in Milwaukee have enough published detail for their own guide. Worth a shortlist before you commit.
- UW–Milwaukee Panther Arena12,700 seats
- BMO Harris Pavilion10,000 seats
- Uline Warehouse6,000 seats
- Miller High Life Theatre4,086 seats
Where these numbers come from
event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.
- OpenStreetMap contributors, ODbL
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Retrieved 3 September 2026. 5 distinct facts from the record are rendered on this page: stated capacity, capacity sizing, year opened, official website, nearest airport with distance.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
How many people does Briggs & Stratton Big Backyard hold?
Open data records a stated capacity of 8,000 for Briggs & Stratton Big Backyard. That figure is what the venue or an encyclopaedia entry published, and it is usually the maximum seated number — theatre, banquet and reception layouts in the same room can differ by half. Confirm the layout you want directly with the venue.
What does an event app cost for an event at Briggs & Stratton Big Backyard?
950 activated attendees means 900 billable after the free 50, so $4,500 for the event. That example is sized to the stated capacity of Briggs & Stratton Big Backyard. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Is event67 affiliated with Briggs & Stratton Big Backyard?
No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.
What else is nearby if Briggs & Stratton Big Backyard is booked?
UW–Milwaukee Panther Arena (12,700), BMO Harris Pavilion (10,000) and Uline Warehouse (6,000) are in the same city and have their own pages here. 124 venues in total are mapped in Milwaukee.
Keep reading
Elsewhere in Milwaukee
- UW–Milwaukee Panther Arena
12,700 seats
- BMO Harris Pavilion
10,000 seats
- Uline Warehouse
6,000 seats
- Miller High Life Theatre
4,086 seats
- Hosting an event in Milwaukee
Up a level
What kind of event is it
Running an event at Briggs & Stratton Big Backyard?
Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.