American Family Insurance Amphitheater
American Family Insurance Amphitheater is a concert hall in Milwaukee, Wisconsin. It seats a stated 23,000. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.
- Stated capacity
- 23,000
- people, as published
- Opened
- 1987
- 39 years old
- From MKE
- 9 km (5.6 mi)
- Milwaukee Mitchell International Airport
- From the centre
- 1.5 km (0.9 mi)
- of Milwaukee
Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.
About this venue
It sits in Milwaukee, right in the centre of Milwaukee.
American Family Insurance Amphitheater was opened in 1987, which puts it at 39 years old.
A stated 23,000 puts this in arena territory: general sessions and keynotes fit, breakouts need somewhere else.
- Official site
- www.summerfest.com/american-family-insurance-amp
- Coordinates
- 43.0272, -87.8976
- Classified as
- concert hall
Travel to American Family Insurance
9 km (5.6 mi) separates American Family Insurance Amphitheater from Milwaukee Mitchell International Airport (MKE) — normal for a city venue, and worth a line in the joining instructions rather than a shuttle contract.
At 1.5 km (0.9 mi) from the city centre it is a short ride from downtown hotels rather than a walk.
Milwaukee has 124 venues mapped in total and a population of 563,531. The Milwaukee guide covers the airport, the local time zone and what else is bookable nearby.
What fits in this room
Programme this as a theatre, because that is what it is. One track, one stage, an audience facing the same way and 23,000 of them. Catering and breakouts need a second space nearby.
- award ceremonies
Fixed seating, sightlines and a lighting rig are the hard parts, and they are already here.
- product launches
A single-track room with a real stage is the right shape for a launch.
- multi-track conferences
Works as a plenary house with breakouts booked elsewhere in the city.
A worked example for American Family Insurance
Suppose 950 attendees claim their invite and open the app at a American Family Insurance Amphitheater event sized to the stated capacity of American Family Insurance Amphitheater. Here is exactly what event67 charges, with the free 50 taken off the top.
- activated attendees
- 950activated attendees
- billable, after the first 50 are free
- 900billable, after the first 50 are free
- for the whole event, at $5 each
- $4,500for the whole event, at $5 each
You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.
If this one is booked
4 other venues in Milwaukee have enough published detail for their own guide. Worth a shortlist before you commit.
- American Family Field41,900 seats
- Marcus Amphitheater25,000 seats
- Fiserv Forum17,341 seats
- UW–Milwaukee Panther Arena12,700 seats
Where these numbers come from
event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.
- OpenStreetMap contributors, ODbL
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Retrieved 3 September 2026. 6 distinct facts from the record are rendered on this page: stated capacity, capacity sizing, year opened, official website, encyclopaedia entry, nearest airport with distance.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
How many people does American Family Insurance Amphitheater hold?
Open data records a stated capacity of 23,000 for American Family Insurance Amphitheater. That figure is what the venue or an encyclopaedia entry published, and it is usually the maximum seated number — theatre, banquet and reception layouts in the same room can differ by half. Confirm the layout you want directly with the venue.
What does an event app cost for an event at American Family Insurance Amphitheater?
950 activated attendees means 900 billable after the free 50, so $4,500 for the event. That example is sized to the stated capacity of American Family Insurance Amphitheater. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Is event67 affiliated with American Family Insurance Amphitheater?
No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.
What else is nearby if American Family Insurance Amphitheater is booked?
American Family Field (41,900), Marcus Amphitheater (25,000) and Fiserv Forum (17,341) are in the same city and have their own pages here. 124 venues in total are mapped in Milwaukee.
Keep reading
Elsewhere in Milwaukee
- American Family Field
41,900 seats
- Marcus Amphitheater
25,000 seats
- Fiserv Forum
17,341 seats
- UW–Milwaukee Panther Arena
12,700 seats
- Hosting an event in Milwaukee
Up a level
What kind of event is it
Running an event at American Family Insurance?
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