Holding an event in San Marcos
San Marcos, Texas has 15 mapped venues in this dataset. Here is the shape of them, who they suit, and what an event67 rollout costs once you have picked one.
Bobcat Stadium states a capacity of 30,000. The dots show what event67 would bill at that head count, and where the price stops.
What San Marcos has to put people in
San Marcos has a recorded population of 74,316 (2024), inside the Austin-Round Rock-San Marcos, TX area of about 2.6 million people.
The mapped inventory is 3 dedicated conference and function spaces, 5 arenas and stadiums and 7 independent event spaces.
That is roughly 20 venues per hundred thousand residents, which is a dense field for a city this size — you will usually have a second choice at the same capacity.
By type that is 7 event spaces, 3 stadiums, 2 arenas and 1 hotel with function space, plus a longer tail below.
Conference and function space (3)
| Venue | Type | Stated capacity | From the centre |
|---|---|---|---|
| Holiday Inn San Marcos Convention Center Area | hotel with function space | not published | 2.8 km (1.7 mi) |
| City of San Marcos Conference Center | conference centre | not published | 5.6 km (3.5 mi) |
| Wolf Creek Ranch & Resort | resort | not published | 6 km (3.7 mi) |
Arenas and stadiums (5)
| Venue | Type | Stated capacity | From the centre |
|---|---|---|---|
| Bobcat Stadium | stadium | 30,000 | 1.8 km (1.1 mi) |
| Strahan Arena | arena | 10,000 | 1 km (0.6 mi) |
| Bobcat Ballpark | stadium | 2,400 | 1.4 km (0.9 mi) |
| UFCU Stadium | stadium | not published | 1.8 km (1.1 mi) |
| Coliseum Lot (P9) | arena | not published | 1.4 km (0.9 mi) |
Independent event spaces (7)
| Venue | Type | Stated capacity | From the centre |
|---|---|---|---|
| Well Spring Center | event space | not published | 38 km (23 mi) |
| Crystal Theatre | event space | not published | 64 km (39 mi) |
| Riverside Springs | event space | not published | 6 km (3.7 mi) |
| South of the Square | event space | not published | 0.2 km (0.1 mi) |
| Texas Rock House | event space | not published | 6.2 km (3.9 mi) |
| The Bell House Wimberley | event space | not published | 20 km (12 mi) |
| The Wildflower Country Inn and Event Center | event space | not published | 17 km (11 mi) |
Every venue mapped in San Marcos appears above. The ones with enough published detail to be worth reading have their own guide and are linked; the rest are named here, which is honest about what the record holds without giving each of them a page made of three facts.
Top of the capacity range
Nothing in San Marcos is classified as a convention or exhibition centre, so the largest rooms here are arenas, theatres and function spaces. The ceiling is 30,000 seats, at Bobcat Stadium.
Capacities are the figure the venue or an encyclopaedia entry published. They are usually the seated maximum, and the same room in banquet or reception layout can differ by half. Confirm the layout you want before you plan around a number.
Arrival logistics
Austin-Bergstrom International Airport (AUS) is 43 km (27 mi) away, far enough that arrival day is genuinely a travel day and a first session before noon will lose people.
Local time is Chicago time (America/Chicago) — set every session time in the app to that zone and let attendees' phones do the conversion.
Kyle, New Braunfels and Austin are close enough to draw from for a day rate, and to fall back on if San Marcos has nothing free on your dates.
- Nearest major airport
- AUS
- Austin-Bergstrom International Airport, 43 km (27 mi)
- Local time
- UTC−5
- America/Chicago, in September
- City population, 2024
- 74,316
- 2.6 million across the Austin-Round Rock-San Marcos, TX area
The recurring calendar
Eddie Durham Jazz Festival come back to San Marcos. A returning show is the best evidence a place has the rooms, the hotel stock and the airlift to carry one.
- Eddie Durham Jazz Festivalmusic festival
Recorded in Wikidata, which covers event series with an encyclopaedia entry. It is a floor rather than a full calendar for San Marcos, and it is not a listing service — check dates with the organiser.
Before you hold a date
No exhibition hall on record
Nothing in the San Marcos dataset is classified as a convention or exhibition centre, so a trade floor needs either an arena floor, a fairground, or a nearby city. Check the arena listings above before you promise exhibitors a booth plan.
Arrival is a half-day
43 km (27 mi) from AUS means most attendees lose a morning to travel. Open registration the evening before and put nothing you care about in the first slot.
The city is smaller than the market
74,316 people live in San Marcos itself, but about 2.6 million live in the wider Austin-Round Rock-San Marcos, TX. Your local audience is far bigger than the city line suggests, and so is the commute your day-rate attendees will make.
The bill for a San Marcos programme
Take 950 people through the door in San Marcos — sized to Bobcat Stadium, the largest stated capacity in the San Marcos dataset. The first 50 activated attendees are free on every event, so only the rest are billed, and the total stops moving at 1,000 however many more turn up.
- activated attendees
- 950activated attendees
- billable, after the first 50 are free
- 900billable, after the first 50 are free
- for the whole event, at $5 each
- $4,500for the whole event, at $5 each
You are billed for people, not for the venue, so the room you choose in San Marcos does not change this figure. Nothing is charged for an attendee who registers and never opens the app.
What sort of event fits here
With a stated ceiling of 30,000 seats, San Marcos can carry a full trade show or a multi-track annual meeting without splitting the audience across buildings.
- multi-track conferences
A 30,000-seat room carries a plenary with breakouts running alongside it.
- association annual meetings
An association meeting needs one big room, several small ones and a hotel block, which is the combination San Marcos is set up for.
- festivals
An arena or stadium floor at 30,000 takes an audience no conference venue in San Marcos can.
- sports tournaments
The same rooms already run fixtures, so load-in and crowd flow are solved.
- training days and workshops
3 purpose-built function spaces are the easiest kind of room to run a workshop in — the power and the load-in already assume it.
Where this data comes from
- GeoNames, CC BY 4.0
- US Census Bureau, Vintage 2024 estimates
- Wikidata, CC0
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- US population figures are US Census Bureau Vintage 2024 estimates.
- Retrieved 3 September 2026. event67 has no commercial relationship with any venue listed.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
How much is event67 for a 950-attendee San Marcos conference?
950 activated attendees means 900 billable after the free 50, so $4,500 for the event. The price is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
What is the largest venue in San Marcos?
Of the 15 venues mapped in San Marcos, the largest stated capacity belongs to Bobcat Stadium at 30,000. Capacities in open data are the figure the venue itself published, and they are the seated number rather than a standing or exhibition figure, so confirm the layout you actually want before you plan around it.
Can you run a trade show in San Marcos?
Nothing in the San Marcos dataset is classified as a convention or exhibition centre. A trade floor here means an arena floor, a fairground or a venue in a nearby city such as Kyle. For a conference without an exhibition, the 15 venues on this page are the field.
Which airport do attendees fly into for San Marcos?
Austin-Bergstrom International Airport (AUS), about 43 km (27 mi) from the city. It is the highest-traffic airport within reach in this dataset. Local time is America/Chicago; publish every session in that zone and let attendees' phones convert it.
Is there a free tier for a small San Marcos event?
One live event with up to 50 activated attendees costs nothing. Beyond that it is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
What events already happen in San Marcos?
Recurring shows recorded for San Marcos include Eddie Durham Jazz Festival. This list comes from Wikidata and covers series with an encyclopaedia entry, so it is a floor rather than a full calendar. Check your dates against it: hotel rates and venue availability both move around a returning show.
Keep reading
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- Holding an event in Austin
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- Holding an event in Live Oak
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- Holding an event in Pflugerville
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Up a level
Running something in San Marcos?
Set the schedule, invite the room and watch who actually turns up. Free for your first 50 activated attendees, on one live event.