event67 vs Brella
In one sentence: Brella is a networking-led event platform whose centre of gravity is intent-based matchmaking and booked meetings, and event67 is a branded conference companion app with a published per-attendee rate and a fixed per-event ceiling that has no matchmaking engine at all.
Last verified: 3 September 2026/Written and maintained by the event67 team
Where these two products actually part company
Brella (Brella is a trademark of Brella Ltd.) and event67 look similar on a feature grid and behave nothing alike in practice. Both publish multi-track schedules, speaker profiles and session planning; both ship native apps for iOS and Android; both carry engagement analytics. A delegate glancing at an agenda screen would not know which one they were holding.
The divergence sits underneath. Brella's homepage puts intent-based AI matchmaking and meeting booking first, and surrounds it with lead scanning and contact capture for exhibitors, sponsor booths with sponsor matchmaking and monetisation tooling, built-in ticketing and registration, and an API with native integrations (brella.io, accessed 3 September 2026). That is an architecture for converting a room into scheduled commercial conversations. event67's architecture is the room itself: a schedule, a personal agenda, moderated live Q&A, polls, reactions, feedback, a shared photo album, announcements with deep-linking push, Apple Wallet passes and an organiser console with approvals, check-in, live arrivals and engagement analytics. There is no meeting layer above any of it.
Which means the useful question is not which product is stronger but which job you are hiring for. If the delegate's diary is the deliverable, one of these two products does that job and the other does not attempt it. If the programme is the deliverable and networking is a happy consequence of putting the right people in a building, the comparison becomes a genuine one and turns on three things: whose name the app store listing carries, whether the price is legible before a sales conversation, and how much in-session engagement you get in the base product. The rest of this page works through those, symmetrically, with a source and a date on every Brella statement.
Side by side, with a source on every row
Everything in the Brella column comes from a page we loaded ourselves. The superscript on a cell is its source: it links to that page and the date it was loaded, in the Sources section below. Nothing is inferred, and a row we could not source is removed rather than softened. Brella may change its pricing at any time; check Brella's pricing page for current figures.
| Row | event67 | Brella |
|---|---|---|
| Pricing model | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. | quote-based — not publishedsource 1 |
| Published price points | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. | As at 3 September 2026, Brella does not publish list pricing and directs buyers to request a quote.source 1 |
| Free tier | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. | Capterra and Software Advice both state no free trial and no free version. GetApp's listing for the same product contradicts this; we follow the two agreeing sources and flag the conflict.source 1source 5source 6 |
| Branded app in the organizer's own store listing | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. | Brella's homepage lists 'White label' among its capabilities and markets 'custom branded event experiences' with personalized branding and custom content. We did not verify the exact packaging (whether white-label is included or a paid upgrade) because no pricing is published.source 2 |
| Published set-up or lead time | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. | Not published on the pages recorded in the source list.source 2 |
| Core attendee features, as published by the vendor | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. | Intent-based AI matchmaking and meeting booking. Customizable mobile and web event app (native iOS, native Android, web). Built-in ticketing and registration. Lead scanning and contact capture for exhibitors. Sponsor booths, sponsor matchmaking and monetization tooling. Meeting and engagement analytics, plus API and native integrations. Multi-track schedules, speaker profiles and session planningsource 1 |
| Scope the vendor publishes | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. | networking & matchmaking. Mid-market to enterprise B2B conference and trade-show organizers; named customers include Informa, Marcus Evans, Questex and IQPCsource 1 |
| Attendee platforms | iOS, Android and a browser event site. | Vendor homepage explicitly lists 'Native iOS app, Native Android app, Web app'.source 2 |
event67 meters activated attendees on a single event. Brella's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
The same room, priced on each side
Both products sized against the same 1,200-delegate programme. On the left, what that costs on event67, computed from our own pricing library rather than typed into this page. On the right, only what Brella publishes itself.
event67
- Activated attendees
- 1,200
- Billable, after the first 50
- 950
- Total for the event
- $4,750
Brella
No seat field on this side, and no total. Working out what Brella would charge for this room would mean estimating a number they have not published, and an estimate presented as a comparison is exactly the claim we will not make. What follows is only what Brella states itself.
- As at 3 September 2026, Brella does not publish list pricing and directs buyers to request a quote.
Brella's own pricing page carries the current figures.
event67 meters activated attendees on a single event. Brella's published model is quote-based — not published. The two are not the same unit, so the figures are not directly comparable.
Where Brella is the stronger choice
- Your delegates buy tickets for the meetings. Brella publishes intent-based AI matchmaking and meeting booking; event67 has no matchmaking engine and no meeting scheduler of any kind.
- Exhibitors were sold qualified leads. Brella publishes lead scanning and contact capture for exhibitors; event67's QR is attendee-to-attendee only and is never lead retrieval.
- Sponsorship needs a revenue mechanic. Brella publishes sponsor booths, sponsor matchmaking and monetisation tooling; event67 offers a tier-ordered sponsor page and nothing beyond it.
- You want registration and the app from one vendor. Brella publishes built-in ticketing and registration; event67 sells no tickets and takes no attendee payment.
- You need meeting-level reporting to prove the event worked. Brella publishes meeting and engagement analytics; event67 reports session and attendee engagement, with no meeting data to report.
Every Brella statement in that list comes from brella.io, accessed 3 September 2026. Four of the five are hard exclusions in event67 rather than features awaiting a release, so treat them as permanent rather than as a gap that closes next quarter.
Where event67 is the stronger choice
- The app must carry your conference's name in the App Store and Google Play. event67 publishes under the organiser's own listing as standard; Brella lists white-label among its capabilities, and its packaging is not published.
- You need to model the cost before you speak to anyone. event67's per-attendee rate and per-event ceiling are published; Brella's pricing page carries no figures, no tiers and no calculator (accessed 3 September 2026).
- You want to prove it on a real event first. event67 is free for one live event up to 50 activated attendees with no card; Brella's pricing page publishes neither a free tier nor a trial (accessed 3 September 2026).
- You want the meter tied to people who turned up. event67 bills only attendees who claimed an invite and opened the app, and charges 48 hours after the event ends.
- You want a known ceiling. One event on event67 never exceeds $4,750 in total, whatever the final headcount.
Two of those are about money and two are about control, and the fifth is really about risk. None of them help if the diary is the deliverable, which is why the previous section exists and why we put it first.
If you are moving, this is what the work looks like
Export delegates with their company field intact, import by CSV, rebuild sessions and tracks in the console, add speakers and a tier-ordered sponsor page, set workshop capacities if you want server-side RSVP limits with waitlist promotion, apply the theme, and send bulk invites with per-recipient delivery tracking. The console's live meter counts activations from the day the event is published, so the invoice is watched rather than received.
Two things need planning rather than execution. The first is the download, since a store listing under your own name means every delegate installs something new and the invite email, the Wallet pass and the registration signage all have to point at it. The second is harder: whoever was promised meetings needs a different answer. Exhibitors, sponsors and hosted buyers who bought on the strength of a scheduled diary do not have an equivalent in event67, and there is no configuration that produces one. Settle that conversation before the migration rather than during it.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- brella.io/pricing, accessed 3 September 2026The vendor's own pricing page
- brella.io, accessed 3 September 2026The vendor's own site
- brella.io/privacy-policy, accessed 3 September 2026The vendor's own corporate page
- brella.io/about-us, accessed 3 September 2026The vendor's own corporate page
- capterra.com/p/203280/Brella, accessed 3 September 2026A third-party software directory listing, not the vendor
- softwareadvice.com/virtual-event/brella-profile, accessed 3 September 2026A third-party software directory listing, not the vendor
- techcrunch.com/2021/06/16/hybrid-events-platform-brella-raises-10m-series-a-led-by-connected-capital, accessed 3 September 2026A published third-party source
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Is event67 a replacement for Brella?
For part of it. event67 replaces the attendee app, the schedule and the in-session engagement layer, and adds an organiser console with approvals, check-in, live arrivals, announcements and analytics. It does not replace matchmaking, meeting booking, exhibitor lead scanning, sponsor booths or ticketing and registration, all of which Brella publishes on its own site (accessed 3 September 2026). If those matter, this is not a substitution and we would not present it as one.
Which of the two is cheaper?
Unanswerable, and any page that answers it is guessing. event67's price is published: free to 50 activated attendees, $5 for each activated attendee after that, and never more than $4,750 for one event. As at 3 September 2026, Brella does not publish list pricing and directs buyers to request a quote, so there is no figure to compare against. Request a quote and set our published number beside it.
Do both give attendees a personal agenda and live Q&A?
Both publish multi-track schedules with session planning and speaker profiles. In event67 the personal agenda is My Picks, which pins starred sessions to the front of an attendee's own day, and workshop RSVPs enforce capacity server-side with automatic waitlist promotion. Live Q&A takes questions and upvotes under organiser moderation, polls run from the session screen, and session feedback goes straight back to the organiser.
Can event67 handle a 1,200-delegate trade show?
Commercially, yes — the ceiling has already been reached by then, so a larger room costs nothing more. Functionally, a trade show is a harder question. event67 has no exhibitor lead retrieval, no booth tooling, no floor plans or wayfinding and no badge printing, all of which most trade shows need. We publish no throughput figure because we have no comparative test to stand behind and will not assert one.
Which suits a first-time organiser?
This is our judgement, so treat it as ours. We think an organiser running their first conference is served by something they can start free, price without a call, and evaluate on a real event — which is the case event67 is built around. An organiser whose first event is a buyer-seller programme will have a worse time on event67 than on a matchmaking platform, however approachable our console is.
Keep reading
If you are already switching
Other head-to-heads
Decide with a real event, not a demo
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.