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Williams-Brice Stadium

Williams-Brice Stadium is a stadium in Columbia, South Carolina. It seats a stated 80,250. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.

Price your eventWhat fits here
Stated capacity
80,250
people, as published
Opened
1934
92 years old
From CAE
10 km (6.2 mi)
Columbia Metropolitan Airport
From the centre
3.4 km (2.1 mi)
of Columbia

Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.

What the record holds

It sits in Columbia, 3.4 km (2.1 mi) from the centre of Columbia.

Williams-Brice Stadium was opened in 1934 and operated by University of South Carolina, which puts it at 92 years old.

At 80,250 it is a stadium, so treat the seating bowl as a backdrop and the floor as the room you are actually booking.

Operator
University of South Carolina
Owner
University of South Carolina
Coordinates
33.9731, -81.0192
Classified as
stadium

How attendees reach it

Allow half an hour each way to Columbia Metropolitan Airport (CAE), 10 km (6.2 mi) away, and rather more if your first session starts during the morning peak.

The centre of Columbia is 3.4 km (2.1 mi) away, which is a taxi rather than a walk and a reason to publish an arrival map.

Columbia has 51 venues mapped in total and a population of 144,788. The Columbia guide covers the airport, the local time zone and what else is bookable nearby.

Programming it

A room this size is a plenary and nothing else. Keynotes, awards and general sessions work; the breakouts, the exhibition and the catering all have to happen somewhere else, so the venue is really the anchor of a campus rather than the whole event.

  • award ceremonies

    A stage, a bowl of seats and a control room already in place.

  • festivals

    An audience of 80,250 is festival scale, not conference scale.

  • company all-hands

    One room, everybody in it, nobody watching on a screen in an overflow space.

What event67 costs at this capacity

Suppose 950 attendees claim their invite and open the app at a Williams-Brice Stadium event sized to the stated capacity of Williams-Brice Stadium. Here is exactly what event67 charges, with the free 50 taken off the top.

activated attendees
950activated attendees
billable, after the first 50 are free
900billable, after the first 50 are free
for the whole event, at $5 each
$4,500for the whole event, at $5 each

You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.

1,000
activated attendees at Williams-Brice Stadium, and what each dot costsOne dot ≈ 10 attendees

Elsewhere in Columbia

3 other venues in Columbia have enough published detail for their own guide. Worth a shortlist before you commit.

Where these numbers come from

event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.

  • Wikidata, CC0
  • OpenStreetMap contributors, ODbL
  • Venue data © OpenStreetMap contributors, available under the Open Database License.
  • Geographic data © GeoNames, licensed under CC BY 4.0.
  • Retrieved 3 September 2026. 9 distinct facts from the record are rendered on this page: stated capacity, capacity sizing, year opened, operator, owner, official website, encyclopaedia entry, nearest airport with distance and more.

Last updated

What it costs

Free up to 50
activated attendees, on one live event
$5
per activated attendee beyond 50
$4,750
the most one event can ever cost, whatever happens past 1,000

Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

See the full pricing

Questions people actually ask

How many people does Williams-Brice Stadium hold?

Open data records a stated capacity of 80,250 for Williams-Brice Stadium. That figure is what the venue or an encyclopaedia entry published, and it is usually the maximum seated number — theatre, banquet and reception layouts in the same room can differ by half. Confirm the layout you want directly with the venue.

What does an event app cost for an event at Williams-Brice Stadium?

950 activated attendees means 900 billable after the free 50, so $4,500 for the event. That example is sized to the stated capacity of Williams-Brice Stadium. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

Is event67 affiliated with Williams-Brice Stadium?

No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.

What else is nearby if Williams-Brice Stadium is booked?

Oliver C. Dawson Stadium (22,000), Colonial Life Arena (18,000) and Carolina Coliseum (12,401) are in the same city and have their own pages here. 51 venues in total are mapped in Columbia.

Keep reading

Running an event at Williams-Brice Stadium?

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