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Will Rogers Memorial Center

Will Rogers Memorial Center is an arena in Fort Worth, Texas. Open records put its footprint at 871,200 sq ft. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.

Price your eventWhat fits here
Recorded footprint
871,200 sq ft
building outline, not exhibit space
From DFW
35 km (22 mi)
Dallas/Fort Worth International Airport
From the centre
4.8 km (3 mi)
of Fort Worth

Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.

What Will Rogers Memorial Center is

It stands at 3401 West Lancaster Avenue, 4.8 km (3 mi) from the centre of Fort Worth.

No seated capacity is published. The recorded footprint is 871,200 sq ft, which is the outline of the building rather than usable exhibition space, so treat it as an upper bound and ask the venue for a room-by-room sheet.

Address
3401 West Lancaster Avenue, Fort Worth, Texas, United States
Coordinates
32.7461, -97.3663
Classified as
arena

Getting there

35 km (22 mi) to Dallas/Fort Worth International Airport (DFW) is far enough to change the shape of the programme: a first morning session will lose the people who flew in that day.

4.8 km (3 mi) out from the middle of Fort Worth — close enough to book a downtown hotel block, far enough that people will expect transport laid on after dark.

Fort Worth has 34 venues mapped in total and a population of 1,008,106. The Fort Worth guide covers the airport, the local time zone and what else is bookable nearby.

Formats this suits

Smaller spaces are where most events actually happen, and Will Rogers Memorial Center is one of them. A single-track day works; a programme with a trade floor attached does not.

  • award ceremonies

    A stage, a bowl of seats and a control room already in place.

  • company all-hands

    One room, everybody in it, nobody watching on a screen in an overflow space.

Pricing a full house here

A Will Rogers Memorial Center programme at 950 activated attendees — sized from the recorded footprint of Will Rogers Memorial Center at roughly twelve square feet a head — prices like this. Nothing is charged for the first 50, and nothing at all is charged past 1,000.

activated attendees
950activated attendees
billable, after the first 50 are free
900billable, after the first 50 are free
for the whole event, at $5 each
$4,500for the whole event, at $5 each

You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.

1,000
activated attendees at Will Rogers Memorial Center, and what each dot costsOne dot ≈ 10 attendees

Nearby alternatives

4 other venues in Fort Worth have enough published detail for their own guide. Worth a shortlist before you commit.

Where these numbers come from

event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.

  • Wikidata, CC0
  • Venue data © OpenStreetMap contributors, available under the Open Database License.
  • Geographic data © GeoNames, licensed under CC BY 4.0.
  • Retrieved 3 September 2026. 6 distinct facts from the record are rendered on this page: street address, floor area, floor-area sizing, encyclopaedia entry, nearest airport with distance, photograph on Wikimedia Commons.

Last updated

What it costs

Free up to 50
activated attendees, on one live event
$5
per activated attendee beyond 50
$4,750
the most one event can ever cost, whatever happens past 1,000

Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

See the full pricing

Questions people actually ask

How big is Will Rogers Memorial Center?

The recorded footprint is 871,200 sq ft. That is the outline of the building, not usable exhibition or function space, and no seated capacity is published anywhere in the open record. Treat it as an upper bound and ask the venue for a room-by-room sheet.

Where is Will Rogers Memorial Center?

3401 West Lancaster Avenue, Fort Worth, Texas, United States. It is 4.8 km (3 mi) from the centre of Fort Worth. The nearest major airport is Dallas/Fort Worth International Airport (DFW), about 35 km (22 mi) away.

What does an event app cost for an event at Will Rogers Memorial Center?

950 activated attendees means 900 billable after the free 50, so $4,500 for the event. That example is sized from the recorded footprint of Will Rogers Memorial Center at roughly twelve square feet a head. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

Is event67 affiliated with Will Rogers Memorial Center?

No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.

What else is nearby if Will Rogers Memorial Center is booked?

Casa Mañana (1,805), Convention Center - Bicycle rental (13) and Dickies Arena are in the same city and have their own pages here. 34 venues in total are mapped in Fort Worth.

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Running an event at Will Rogers Memorial Center?

Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.

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