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The Palace of Auburn Hills

An arena in Pontiac, Michigan. It seats a stated 22,076. This page collects the address, the access and the capacity figures an organizer needs before a site visit.

Stated capacity
22,076
people, as published
Opened
1988
38 years old
From DTW
55 km (34 mi)
Detroit Metropolitan Wayne County Airport
From the centre
7.4 km (4.6 mi)
of Pontiac

Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.

About this venue

It sits in Pontiac, 7.4 km (4.6 mi) from the centre of Pontiac.

The Palace of Auburn Hills was opened in 1988, operated by Palace Sports and Entertainment and owned by Tom Gores, which puts it at 38 years old.

A stated 22,076 puts this in arena territory: general sessions and keynotes fit, breakouts need somewhere else.

Operator
Palace Sports and Entertainment
Owner
Tom Gores
Official site
www.palacenet.com
Coordinates
42.6969, -83.2456
Classified as
arena

Travel to The Palace of Auburn Hills

At 55 km (34 mi), Detroit Metropolitan Wayne County Airport (DTW) makes arrival day a travel day. Open registration the evening before if you can.

At 7.4 km (4.6 mi) from the centre of Pontiac, plan on transport between the hotels and the venue as a line in the budget rather than an afterthought.

Pontiac has 9 venues mapped in total and a population of 62,528. The Pontiac guide covers the airport, the local time zone and what else is bookable nearby.

What fits in this room

Anything at this scale is a one-room event. It is the 1st largest arena or stadium mapped in Pontiac, and like all of them it solves the plenary and none of the rest of the programme.

  • award ceremonies

    A stage, a bowl of seats and a control room already in place.

  • festivals

    An audience of 22,076 is festival scale, not conference scale.

  • company all-hands

    One room, everybody in it, nobody watching on a screen in an overflow space.

A worked example for The Palace of Auburn Hills

Take 950 people through the door in The Palace of Auburn Hills — sized to the stated capacity of The Palace of Auburn Hills. The first 50 activated attendees are free on every event, so only the rest are billed, and the total stops moving at 1,000 however many more turn up.

activated attendees
950activated attendees
billable, after the first 50 are free
900billable, after the first 50 are free
for the whole event, at $5 each
$4,500for the whole event, at $5 each

You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.

1,000
activated attendees at The Palace of Auburn Hills, and what each dot costsOne dot ≈ 10 attendees

If this one is booked

2 other venues in Pontiac have enough published detail for their own guide. Worth a shortlist before you commit.

Where these numbers come from

event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.

  • Wikidata, CC0
  • Venue data © OpenStreetMap contributors, available under the Open Database License.
  • Geographic data © GeoNames, licensed under CC BY 4.0.
  • Retrieved 3 September 2026. 9 distinct facts from the record are rendered on this page: stated capacity, capacity sizing, year opened, operator, owner, official website, encyclopaedia entry, nearest airport with distance and more.

Last updated

What it costs

Free up to 50
activated attendees, on one live event
$5
per activated attendee beyond 50
$4,750
the most one event can ever cost, whatever happens past 1,000

Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

See the full pricing

Questions people actually ask

How many people does The Palace of Auburn Hills hold?

Open data records a stated capacity of 22,076 for The Palace of Auburn Hills. That figure is what the venue or an encyclopaedia entry published, and it is usually the maximum seated number — theatre, banquet and reception layouts in the same room can differ by half. Confirm the layout you want directly with the venue.

What does an event app cost for an event at The Palace of Auburn Hills?

950 activated attendees means 900 billable after the free 50, so $4,500 for the event. That example is sized to the stated capacity of The Palace of Auburn Hills. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

Is event67 affiliated with The Palace of Auburn Hills?

No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.

What else is nearby if The Palace of Auburn Hills is booked?

Flagstar Strand Theatre and Eagle Theatre are in the same city and have their own pages here. 9 venues in total are mapped in Pontiac.

Running an event at The Palace of Auburn Hills?

Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.