South Second
An event space in Milwaukee, Wisconsin. This page collects the address, the access and the capacity figures an organizer needs before a site visit.
- From MKE
- 8 km (5 mi)
- Milwaukee Mitchell International Airport
- From the centre
- 1.9 km (1.2 mi)
- of Milwaukee
Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.
What South Second is
It stands at 838 South 2nd Street, 53204, right in the centre of Milwaukee.
South Second was operated by Saz's Hospitality Group.
Neither a capacity nor a floor area is published for South Second in any open source, so the numbers on this page describe where it is and what it is, not how many it holds. The venue will quote you directly.
- Address
- 838 South 2nd Street, Milwaukee, Wisconsin 53204, United States
- Operator
- Saz's Hospitality Group
- Official site
- www.southsecondmke.com
- Coordinates
- 43.0224, -87.9123
- Classified as
- event space
Getting there
8 km (5 mi) to Milwaukee Mitchell International Airport (MKE). At that distance the transfer is not a planning problem, which is rarer than it sounds.
1.9 km (1.2 mi) out from the middle of Milwaukee — close enough to book a downtown hotel block, far enough that people will expect transport laid on after dark.
Milwaukee has 124 venues mapped in total and a population of 563,531. The Milwaukee guide covers the airport, the local time zone and what else is bookable nearby.
Formats this suits
Smaller spaces are where most events actually happen, and South Second is one of them. A single-track day works; a programme with a trade floor attached does not.
- networking mixers
An independent space with its own character, which a mixer benefits from more than a conference does.
- fundraisers and galas
A room with a personality is worth more at a gala than square footage is.
Pricing a full house here
Suppose 240 attendees claim their invite and open the app at a South Second event a plausible programme at a venue of this kind in Milwaukee. Here is exactly what event67 charges, with the free 50 taken off the top.
- activated attendees
- 240activated attendees
- billable, after the first 50 are free
- 190billable, after the first 50 are free
- for the whole event, at $5 each
- $950for the whole event, at $5 each
You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.
Nearby alternatives
4 other venues in Milwaukee have enough published detail for their own guide. Worth a shortlist before you commit.
- Dresden Castle on Underwoodevent space
- Sanger House Gardensevent space
- The Atriumevent space
- The Gageevent space
Where these numbers come from
event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.
- OpenStreetMap contributors, ODbL
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Retrieved 3 September 2026. 5 distinct facts from the record are rendered on this page: street address, postal code, operator, official website, nearest airport with distance.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
What is the capacity of South Second?
Not published. Neither a seated capacity nor a floor area for South Second appears in any of the open sources behind this page, so quoting one would be a guess. The venue will give you the figure; ask for seated, theatre and reception separately.
Where is South Second?
838 South 2nd Street, Milwaukee, Wisconsin 53204, United States. It is 1.9 km (1.2 mi) from the centre of Milwaukee. The nearest major airport is Milwaukee Mitchell International Airport (MKE), about 8 km (5 mi) away.
What does an event app cost for an event at South Second?
240 activated attendees means 190 billable after the free 50, so $950 for the event. That example is a plausible programme at a venue of this kind in Milwaukee. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Is event67 affiliated with South Second?
No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.
What else is nearby if South Second is booked?
Dresden Castle on Underwood, Sanger House Gardens and The Atrium are in the same city and have their own pages here. 124 venues in total are mapped in Milwaukee.
Keep reading
Elsewhere in Milwaukee
- Dresden Castle on Underwood
event space
- Sanger House Gardens
event space
- The Atrium
event space
- The Gage
event space
- Hosting an event in Milwaukee
Up a level
What kind of event is it
Running an event at South Second?
Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.