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First Theater

First Theater is an event space in Monterey, California. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.

Price your eventWhat fits here
From SJC
85 km (53 mi)
San Jose International Airport
From the centre
0.3 km (0.2 mi)
of Monterey

Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.

What First Theater is

It stands at Pacific Street, right in the centre of Monterey.

Neither a capacity nor a floor area is published for First Theater in any open source, so the numbers on this page describe where it is and what it is, not how many it holds. The venue will quote you directly.

Address
Pacific Street, Monterey, CA 93940
Coordinates
36.6031, -121.8955
Classified as
event space

Getting there

San Jose International Airport (SJC) is 85 km (53 mi) away. Build a real transfer window into the arrival day and do not schedule anything important before midday.

It is central, so a hotel block within walking distance is realistic and you can skip a shuttle entirely.

Monterey has 14 venues mapped in total and a population of 29,015. The Monterey guide covers the airport, the local time zone and what else is bookable nearby.

Formats this suits

Smaller spaces are where most events actually happen, and First Theater is one of them. A single-track day works; a programme with a trade floor attached does not.

  • networking mixers

    An independent space with its own character, which a mixer benefits from more than a conference does.

  • fundraisers and galas

    A room with a personality is worth more at a gala than square footage is.

Pricing a full house here

Take 240 people through the door in First Theater — a plausible programme at a venue of this kind in Monterey. The first 50 activated attendees are free on every event, so only the rest are billed, and the total stops moving at 1,000 however many more turn up.

activated attendees
240activated attendees
billable, after the first 50 are free
190billable, after the first 50 are free
for the whole event, at $5 each
$950for the whole event, at $5 each

You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.

1,000
activated attendees at First Theater, and what each dot costsOne dot ≈ 10 attendees

Nearby alternatives

3 other venues in Monterey have enough published detail for their own guide. Worth a shortlist before you commit.

Where these numbers come from

event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.

  • Wikidata, CC0
  • Venue data © OpenStreetMap contributors, available under the Open Database License.
  • Geographic data © GeoNames, licensed under CC BY 4.0.
  • Retrieved 3 September 2026. 5 distinct facts from the record are rendered on this page: street address, official website, encyclopaedia entry, nearest airport with distance, photograph on Wikimedia Commons.

Last updated

What it costs

Free up to 50
activated attendees, on one live event
$5
per activated attendee beyond 50
$4,750
the most one event can ever cost, whatever happens past 1,000

Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

See the full pricing

Questions people actually ask

What is the capacity of First Theater?

Not published. Neither a seated capacity nor a floor area for First Theater appears in any of the open sources behind this page, so quoting one would be a guess. The venue will give you the figure; ask for seated, theatre and reception separately.

Where is First Theater?

Pacific Street, Monterey, CA 93940. It is 0.3 km (0.2 mi) from the centre of Monterey. The nearest major airport is San Jose International Airport (SJC), about 85 km (53 mi) away.

What does an event app cost for an event at First Theater?

240 activated attendees means 190 billable after the free 50, so $950 for the event. That example is a plausible programme at a venue of this kind in Monterey. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

Is event67 affiliated with First Theater?

No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.

What else is nearby if First Theater is booked?

Monterey Conference Center, Sunset Center and Golden Bough Playhouse are in the same city and have their own pages here. 14 venues in total are mapped in Monterey.

Keep reading

Elsewhere in Monterey

Running an event at First Theater?

Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.

Start freeRead the pricing