Firetower Center
Firetower Center is an event space in Florence, South Carolina. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.
- From MYR
- 85 km (53 mi)
- Myrtle Beach International Airport
- From the centre
- 37 km (23 mi)
- of Florence
Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.
About this venue
It stands at 100 New Zion Rd, 29560, 37 km (23 mi) from the centre of Florence.
Firetower Center was operated by Moore Farms Botanical Garden.
Neither a capacity nor a floor area is published for Firetower Center in any open source, so the numbers on this page describe where it is and what it is, not how many it holds. The venue will quote you directly.
- Address
- 100 New Zion Rd, Florence, South Carolina 29560, United States
- Operator
- Moore Farms Botanical Garden
- Official site
- www.moorefarmsbg.org
- Coordinates
- 33.8692, -79.8207
- Classified as
- event space
Travel to Firetower Center
85 km (53 mi) to Myrtle Beach International Airport (MYR) is far enough to change the shape of the programme: a first morning session will lose the people who flew in that day.
37 km (23 mi) from the centre puts this outside comfortable walking range of any hotel district, so the shuttle is part of the event rather than an extra.
Florence has 14 venues mapped in total and a population of 40,923. The Florence guide covers the airport, the local time zone and what else is bookable nearby.
What fits in this room
Smaller spaces are where most events actually happen, and Firetower Center is one of them. A single-track day works; a programme with a trade floor attached does not.
- networking mixers
An independent space with its own character, which a mixer benefits from more than a conference does.
- fundraisers and galas
A room with a personality is worth more at a gala than square footage is.
A worked example for Firetower Center
Take 240 people through the door in Firetower Center — a plausible programme at a venue of this kind in Florence. The first 50 activated attendees are free on every event, so only the rest are billed, and the total stops moving at 1,000 however many more turn up.
- activated attendees
- 240activated attendees
- billable, after the first 50 are free
- 190billable, after the first 50 are free
- for the whole event, at $5 each
- $950for the whole event, at $5 each
You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.
If this one is booked
2 other venues in Florence have enough published detail for their own guide. Worth a shortlist before you commit.
- Florence Center7,526 seats
- Hartsville Community Center-Hartsville Community Marketevent space
Where these numbers come from
event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.
- OpenStreetMap contributors, ODbL
- Venue data © OpenStreetMap contributors, available under the Open Database License.
- Geographic data © GeoNames, licensed under CC BY 4.0.
- Retrieved 3 September 2026. 5 distinct facts from the record are rendered on this page: street address, postal code, operator, official website, nearest airport with distance.
Last updated
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
What is the capacity of Firetower Center?
Not published. Neither a seated capacity nor a floor area for Firetower Center appears in any of the open sources behind this page, so quoting one would be a guess. The venue will give you the figure; ask for seated, theatre and reception separately.
Where is Firetower Center?
100 New Zion Rd, Florence, South Carolina 29560, United States. It is 37 km (23 mi) from the centre of Florence. The nearest major airport is Myrtle Beach International Airport (MYR), about 85 km (53 mi) away.
What does an event app cost for an event at Firetower Center?
240 activated attendees means 190 billable after the free 50, so $950 for the event. That example is a plausible programme at a venue of this kind in Florence. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Is event67 affiliated with Firetower Center?
No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.
What else is nearby if Firetower Center is booked?
Florence Center (7,526) and Hartsville Community Center-Hartsville Community Market are in the same city and have their own pages here. 14 venues in total are mapped in Florence.
Keep reading
Elsewhere in Florence
Up a level
What kind of event is it
Running an event at Firetower Center?
Bring the schedule, the invites and the arrivals into one branded app. Free for your first 50 activated attendees, on one live event.