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Cow Palace

Cow Palace is an arena in San Francisco, California. It seats a stated 12,953. Here is what the public record holds on it, and what an event67 rollout would cost in a room this size.

Price your eventWhat fits here
Stated capacity
12,953
people, as published
Opened
1941
85 years old
From SFO
10 km (6.2 mi)
San Francisco International Airport
From the centre
7.6 km (4.7 mi)
of San Francisco

Figures as published in open data, retrieved 3 September 2026. Capacities vary by layout — confirm the one you want with the venue.

What the record holds

It sits in San Francisco, 7.6 km (4.7 mi) from the centre of San Francisco.

Cow Palace was opened in 1941 and operated by California Department of Food and Agriculture, which puts it at 85 years old.

12,953 seats is arena scale, so it works as a plenary room with breakouts hosted nearby.

Operator
California Department of Food and Agriculture
Owner
California Department of Food and Agriculture
Official site
www.cowpalace.com
Coordinates
37.7067, -122.4186
Classified as
arena

How attendees reach it

San Francisco International Airport (SFO) is 10 km (6.2 mi) out, a standard transfer of twenty to forty minutes outside rush hour.

This is an out-of-centre venue — 7.6 km (4.7 mi) from the middle of San Francisco — which usually buys you parking and load-in access in exchange for a transport plan.

San Francisco has 161 venues mapped in total and a population of 827,526. The San Francisco guide covers the airport, the local time zone and what else is bookable nearby.

Programming it

A room this size is a plenary and nothing else. Keynotes, awards and general sessions work; the breakouts, the exhibition and the catering all have to happen somewhere else, so the venue is really the anchor of a campus rather than the whole event.

  • award ceremonies

    A stage, a bowl of seats and a control room already in place.

  • festivals

    An audience of 12,953 is festival scale, not conference scale.

  • company all-hands

    One room, everybody in it, nobody watching on a screen in an overflow space.

What already runs here

  • ETD Popmusic festival, since 1997
  • Open Sauceconvention, since 2023

Recorded in Wikidata, which covers event series with an encyclopaedia entry. The venue's own calendar is the authority on availability.

What event67 costs at this capacity

Take 950 people through the door in Cow Palace — sized to the stated capacity of Cow Palace. The first 50 activated attendees are free on every event, so only the rest are billed, and the total stops moving at 1,000 however many more turn up.

activated attendees
950activated attendees
billable, after the first 50 are free
900billable, after the first 50 are free
for the whole event, at $5 each
$4,500for the whole event, at $5 each

You are billed for people, not for the room, so this figure does not change if you move the event down the road. event67 has no floor-plan or booking product — the venue handles the space, the app handles the people in it.

1,000
activated attendees at Cow Palace, and what each dot costsOne dot ≈ 10 attendees

Elsewhere in San Francisco

4 other venues in San Francisco have enough published detail for their own guide. Worth a shortlist before you commit.

Where these numbers come from

event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data and links to the venue’s own website where one is published.

  • Wikidata, CC0
  • Venue data © OpenStreetMap contributors, available under the Open Database License.
  • Geographic data © GeoNames, licensed under CC BY 4.0.
  • Retrieved 3 September 2026. 11 distinct facts from the record are rendered on this page: stated capacity, capacity sizing, year opened, operator, owner, official website, encyclopaedia entry, recurring events and more.

Last updated

What it costs

Free up to 50
activated attendees, on one live event
$5
per activated attendee beyond 50
$4,750
the most one event can ever cost, whatever happens past 1,000

Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

See the full pricing

Questions people actually ask

How many people does Cow Palace hold?

Open data records a stated capacity of 12,953 for Cow Palace. That figure is what the venue or an encyclopaedia entry published, and it is usually the maximum seated number — theatre, banquet and reception layouts in the same room can differ by half. Confirm the layout you want directly with the venue.

What does an event app cost for an event at Cow Palace?

950 activated attendees means 900 billable after the free 50, so $4,500 for the event. That example is sized to the stated capacity of Cow Palace. The rate is $5 per activated attendee beyond the first 50, and the total for one event stops at $4,750 however many more attend. Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.

What events are held at Cow Palace?

Recurring events recorded against Cow Palace include ETD Pop and Open Sauce. This comes from Wikidata and covers series with an encyclopaedia entry, so it is a floor rather than the venue's full calendar. The venue's own site is the authority on availability.

Is event67 affiliated with Cow Palace?

No. event67 is not affiliated with, endorsed by or connected to this venue or its operator. This page is compiled from open data — OpenStreetMap, Wikidata and public census sources — and links to the venue’s own website where one is published.

What else is nearby if Cow Palace is booked?

Oracle Park (41,915), Chase Center (18,000) and Bill Graham Civic Auditorium (7,000) are in the same city and have their own pages here. 161 venues in total are mapped in San Francisco.

Keep reading

Elsewhere in San Francisco

Running an event at Cow Palace?

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