Luma (luma.com) alternative: event67 runs the days, not the door
This page argues for using both. Luma (luma.com) — the events platform, not the unrelated generative-AI company that shares part of the name — is where a lot of organisers collect RSVPs and sell tickets. event67 does not sell tickets, does not take payment from an attendee and takes no cut of ticket revenue, because it is a branded conference companion app for what happens after everyone has a ticket. Keep the front door where it already works; this is about the two days behind it.
Last verified: 3 September 2026/Written and maintained by the event67 team
A front door is not a conference programme
Luma (luma.com) (Luma is a trademark of Luma Labs, Inc.) is very good at the thing it was built for, and the published feature list says exactly what that is: event pages, invitations and RSVP management, ticketing for paid events processed through Stripe, guest check-in with QR codes, in-app chat between attendees, event discovery by location in the mobile app, and calendars with several admin seats (luma.com and luma.com/pricing, accessed 3 September 2026). That is a front door, a guest list and a way to take money — a complete answer for a launch party, a run club, a monthly meetup or a single-track evening.
The search that brings people to this page usually starts when the same organiser schedules something with a programme in it. Three tracks. Twenty-eight sessions. Workshops with capacity limits. Sponsors who paid for a tier and expect to be visible. A hundred and forty people who want to know which room, and who else is in it.
That is a different body of work from selling the ticket, and it is where event67 lives. Nothing on this page suggests you stop using Luma. We are not a ticketing product and we will never be one: event67 has no box office, no payment collection from attendees, no paid forms and no share of anything you sell. What it has is the machinery for the days themselves, which the two products can divide cleanly because the handover between them is a CSV of people who already hold a ticket.
What ticketed-event organisers ask us for — event67's own opinion
What follows is our own view, formed from sales conversations, and it makes no factual claim about any other product. These are the requests we hear most often from organisers who already have the RSVP side solved and are looking at the programme side for the first time.
- A multi-track schedule attendees can filter
- A personal agenda each delegate builds themselves
- Workshop capacity that holds without a spreadsheet
- Sponsor pages ordered by the tier sold
- An app carrying the conference's own name
- Questions moderated before the room ever sees them
event67's answers to those, taken from what is actually built rather than a roadmap. The schedule runs day by day, filterable by track, with speakers and rooms, and it updates live when something moves. My Picks is the personal agenda: attendees star sessions and those pin to the top of their own day. Workshop RSVPs enforce capacity server-side and promote from the waitlist automatically when someone drops. Sponsor pages are ordered by tier from Platinum down to Bronze, with logos, bios and links. The mobile app is published to the App Store and Google Play under the organiser's own listing rather than ours. And live Q&A, polls, photos and announcements each pass through moderation queues in the console, so an organiser approves what lands in the room before it lands.
Luma (luma.com) and event67, row by row
Every cell in the Luma (luma.com) column is quoted or summarised from a page we loaded ourselves, with the link and the date beside it. A row we could not source is not softened, it is removed. Luma (luma.com) may change its pricing at any time; check Luma (luma.com)'s pricing page for current figures.
| Row | Luma (luma.com) | event67 |
|---|---|---|
| Pricing model | Freemium subscription: free forever with a 5% platform fee on paid events, or a flat monthly subscription that removes the platform fee entirely. Weekly send volume is the main metered dimension.luma.com/pricing, accessed 3 September 2026 | Per activated attendee on a single event. An attendee is activated only when they claim their invite and open the app. |
| Published price points | As published on Luma (luma.com)'s pricing page on 3 September 2026, Free is listed at Free, forever. As published on Luma (luma.com)'s pricing page on 3 September 2026, Luma Plus is listed at $59 Per month, billed annually. As published on Luma (luma.com)'s pricing page on 3 September 2026, Weekly sends add-on is listed at 10,000 sends $50/month; 25,000 $200/month; 50,000 $400/month; 75,000 $600/month; 100,000 $800/month. As published on Luma (luma.com)'s pricing page on 3 September 2026, Payment processing is listed at Stripe, our payment processor, charges a credit card fee (typically 2.9% + 30 cents). As published on Luma (luma.com)'s pricing page on 3 September 2026, Enterprise is listed at Custom - 'Contact Us'.luma.com/pricing, accessed 3 September 2026 | $5 per activated attendee beyond the first 50, and one event never costs more than $4,750. Published at event67.com/pricing. |
| Free tier | 'Free, forever' with unlimited events and unlimited guests - the most generous free tier in this batch for free events. The constraint is the 500 invites/newsletters weekly cap and the 5% fee on paid events.luma.com/pricing, accessed 3 September 2026 | One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card and no trial clock. |
| Branded app in the organizer's own store listing | Attendees use the Luma-branded app and luma.com event pages; no organiser-branded app-store product is published as of 2026-09-03. Calendars can carry a host's identity within Luma's own UI, but that is skinning, not a separate app.luma.com, accessed 3 September 2026 | Standard on every event, including the free one. Published to the App Store and Google Play under the client's own listing. |
| Published set-up or lead time | Not published on the pages recorded in the source list.luma.com, accessed 3 September 2026 | Not published. event67 states no lead-time figure, because store review time varies; a date is given against a specific event date instead. |
| Core attendee features, as published by the vendor | Event pages, invitations and RSVP management. Unlimited events and guests on the free plan. Ticketing for paid events via Stripe. Guest check-in with QR codes. In-app chat for attendees to network. Event discovery by location in the mobile app. Newsletters/invites with weekly send limits, and calendars with multiple admin seatsluma.com/pricing, accessed 3 September 2026 | Live schedule with a personal agenda, workshop RSVPs with server-side capacity and waitlists, attendee directory, QR attendee-to-attendee connections, live Q&A, polls, reactions, session feedback, shared photo album with moderation, tier-ordered sponsor pages, smart and scheduled push, Apple Wallet pass. |
| Scope the vendor publishes | registration & ticketing. Individual hosts and communities at the free end - run clubs, meetups, launch parties - through to calendar operators and teams on Luma Plus, with a quote-only Enterprise tier. Strongly indexed on tech, startup and creator communities.luma.com/pricing, accessed 3 September 2026 | Attendee app and organizer console only. No registration, ticketing or payment collection, no badge printing, no exhibitor lead retrieval, no maps, no streaming, no abstract management. Organizer console: Events, sessions, speakers and sponsors; bulk CSV invites with per-recipient delivery tracking; QR check-in and live arrivals; approvals for photos and Q&A; announcements; admin chat with an audit trail; email campaigns, templates, forms and tracked links; engagement analytics; theme editor with a WCAG AA contrast advisory; owner self-serve accounts and Stripe billing. |
| Attendee platforms | 'Luma: Events & Invites' on the App Store (seller Luma Labs, Inc.) is BOTH: attendees discover local events and manage invites, and hosts get ticketing, QR guest check-in and attendee chat. An Android build was not sourced on 2026-09-03 (Play Store URLs tried returned 404).apps.apple.com/us/app/luma/id1546150895, accessed 3 September 2026 | iOS, Android and a browser event site. |
event67 meters activated attendees on a single event. Luma (luma.com)'s published model is freemium subscription: free forever with a 5% platform fee on paid events, or a flat monthly subscription that removes the platform fee entirely. Weekly send volume is the main metered dimension. The two are not the same unit, so the figures are not directly comparable.
Every event67 figure on this page is generated at build time from event67's own pricing library rather than typed into the page, so the page and the meter cannot disagree. event67 publishes no performance, capacity or throughput measurement on this page, and makes no comparative measurement of any other product.
All third-party names and trademarks are the property of their respective owners and are used for identification only. event67 is not affiliated with, sponsored by, or endorsed by any company named on this page. Comparison details are accurate as at the dates shown.
How event67 handles a 320-person community conference
Tickets have already been sold somewhere else. The organiser exports the buyer list, imports it into event67 by CSV, sets the theme, and sends invites with per-recipient delivery tracking. Invites are unlimited and never metered, so an over-long list costs nothing and nobody has to prune it defensively.
Across the two days, delegates filter a two-track schedule, star sessions into My Picks, RSVP to the workshops, scan each other's QR codes to connect in the coffee queue, search the directory by name or company when they are looking for someone specific, ask questions in moderated live Q&A, answer polls from the session screen, rate sessions afterwards, and add photos to a shared album that the organiser runs open, moderated or admin-only. Apple Wallet passes are issued from the event record and refreshed by the backend during the event. In the console, the team watches arrivals against the guest list, clears the approval queues, publishes announcements that deep-link to the exact post, and reads engagement analytics while the event is still running. Afterwards the reports page keeps an archive of every question, poll and photo.
Cost, worked through: 320 activated attendees, minus the 50 included at no charge, leaves 270 billable at $5 each — $1,350 for the conference. Nothing is taken from ticket revenue, because event67 never touches the ticket. The charge lands 48 hours after the event ends, and the amount is emailed before any card is charged. Figures generated from event67's own pricing library.
When Luma (luma.com) is the better fit
For a great many events, Luma is the whole answer and event67 would be an expensive accessory. Its free plan is free forever with unlimited events and unlimited guests, capped instead on weekly invite and newsletter volume, and paid ticketing is available on that plan with a platform fee that a flat monthly subscription removes entirely (luma.com/pricing, accessed 3 September 2026). event67's free tier stops at one live event and 50 activated attendees. If you run a monthly gathering, a free community night, or anything where the job finishes once people have RSVP'd and been checked in at the door, there is nothing here worth paying us for, and Luma's own guest check-in with QR codes already covers the door.
The second reason is distribution, and it is one we cannot replicate at all. Luma's mobile app lets people discover events near them, which means a host can be found by someone who was never on their invite list; the App Store listing for Luma: Events & Invites, published by Luma Labs, Inc., shows 17,000 ratings and describes event discovery, ticketing, QR guest check-in and attendee chat in one app (Apple, accessed 3 September 2026). event67 has no discovery, no public directory and no consumer audience whatsoever — an event67 app is reached by invitation and nothing else. And Luma takes payment, which we do not: if selling the ticket and running the room have to sit inside one product with one login, that product is not us.
What event67 does not do
Published plainly, because half of this list is exactly why the two products sit alongside each other rather than in competition:
- Ticket sales, box office and any payment taken from an attendee
- Paid forms — our forms collect responses, never money
- Public event discovery, listings or a consumer audience
- Onsite badge printing, kiosks and check-in hardware
- Exhibitor lead retrieval and booth badge scanning
- Interactive floor plans, venue maps and wayfinding
- Virtual and hybrid streaming, breakouts, on-demand video
- Call for papers, abstract review and speaker portals
- CEU, CME or PDH credit tracking and certificates
- AI matchmaking and a 1:1 meeting scheduler
- In-app account deletion — handled by email and a web page
Our QR is attendee-to-attendee networking, not exhibitor lead capture, and the difference matters enough that we correct it every time it comes up.
How the two fit together
Sell the tickets where you already sell them
Nothing changes at the front door. Pricing, refunds, the payment processor and the receipt all stay exactly where they are. event67 has no opinion about this step because event67 is not involved in it.
Export the ticket holders
Name, email, and any profile fields you want one delegate to see about another. event67 imports the file directly. No integration is required between the two products, and we claim none — this is a CSV, not a partnership.
Build the programme in the console
Sessions, tracks, rooms, speakers and sponsors, then the theme: logo, colours and typography flow through every attendee screen. The console checks each colour pair against WCAG AA and reports what it found; that check warns and confirms, and never blocks a save.
Invite, then watch activation
Invites go out with per-recipient delivery tracking, and the console's live meter counts activated attendees from the day the event is published. A ticket holder who never opens the app is never billed.
The genuinely awkward part is that your attendees now hold two things: whatever the ticket lives in, and a separate branded app for the programme. That is one more install and one more explanation in the pre-event email, and anyone who tells you it is frictionless is selling. Our honest position is that the second install earns itself on a multi-day, multi-track event and does not earn itself on a single-evening one — which is the same line we draw when we tell people to stay where they are.
Sources
Each entry is a page a person loaded on the date shown. The specific claim each one supports sits beside that claim in the table above, so you can check any single row against its own source rather than against this list. Pricing and status are re-checked every 60 days; capability claims every 90.
- luma.com/pricing, accessed 3 September 2026The vendor's own pricing page
- luma.com, accessed 3 September 2026The vendor's own site
- apps.apple.com/us/app/luma/id1546150895, accessed 3 September 2026The product's App Store listing
- capterra.com/search/?query=Luma, accessed 3 September 2026A third-party software directory listing, not the vendor
- lu.ma/pricing, accessed 3 September 2026A published third-party source
Trademarks and independence
All product names, company names, logos, and trademarks referred to on this page are the property of their respective owners. All such names and marks are used for identification purposes only. Their use does not imply any endorsement of, sponsorship of, affiliation with, or partnership with event67, and event67 is not affiliated with, authorised by, sponsored by, or endorsed by any of the companies named on this page.
Comparisons on this page are based on information published by the named company and by event67, accessed on the dates shown. Products and prices change; the named company may have altered its product or pricing since the access date shown. Please check the named company's own website for its current features and pricing. Where this page states an opinion, it is event67's own opinion and is labelled as such.
What it costs
- Free up to 50
- activated attendees, on one live event
- $5
- per activated attendee beyond 50
- $4,750
- the most one event can ever cost, whatever happens past 1,000
Activated means the person claimed their invite and opened the app. Not when you import them, not when the invite is delivered, and not if they register and stay home.
Questions people actually ask
Does event67 replace Luma (luma.com)?
No, and we would not want it to. event67 sells no tickets, collects no payment from attendees, runs no box office and takes no share of ticket revenue. It has no public event discovery either, so it cannot bring you an audience. What it replaces is the spreadsheet-and-signage version of the programme: schedule, personal agenda, workshop capacity, attendee directory, live Q&A, polls, sponsor pages and the reporting afterwards. The two products divide at the moment someone holds a ticket.
How do the two pricing models compare?
They are shaped differently, so a like-for-like number is not available and we will not invent one. Luma publishes a free-forever plan, a flat monthly subscription that removes the platform fee on paid events, an add-on ladder for higher weekly send volumes, and a quote-only enterprise tier (luma.com/pricing, accessed 3 September 2026); its pricing page also notes that Stripe charges a separate card fee on paid tickets. event67 charges nothing per ticket and nothing per month: the first 50 activated attendees on an event are free, each one after that is $5, and a single event stops at $4,750.
Is there a free way to try event67 alongside it?
Yes. One live event, up to 50 activated attendees, with the whole feature set, the full branded theme and bulk invites. No card, no trial clock. That is enough to run a real satellite event or a workshop day off the back of a larger gathering and see whether the app earns the second install before you commit anything to a bigger conference.
Whose name is on the app my attendees download?
Yours, in event67. The mobile app is published to the App Store and Google Play under the organiser's own listing, and the theme — logo, colours and typography — carries through every screen. Luma's own published position is different by design: attendees use the Luma app and luma.com event pages, and a calendar can carry a host's identity inside Luma's own interface rather than as a separate store listing (luma.com, accessed 3 September 2026).
Do I have to import attendees manually?
You export a CSV from wherever tickets were sold and import it into event67, which is a two-minute job for most organisers. We publish no integration with Luma and claim no partnership, approval or affiliation with them; the handover is a file you own. Invites are unlimited and never metered, so it costs nothing to import more people than eventually attend.
What happens to attendees who buy a ticket but never show up?
They are free. event67 bills on activated attendees only, which means someone who claimed their invite and opened the app. Not on import, not on invite delivery, not on ticket purchase. A no-show or a late cancellation costs nothing, and the console's live meter shows you the count as it moves rather than presenting it after the fact.
Keep reading
Look at this from another angle
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Run one event free, and see the meter for yourself
One live event, up to 50 activated attendees, with the whole feature set and the full branded theme. No card.